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SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Roger Strukhoff

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Superstar Running Back Marshawn Lynch Signs on to Roster of Official Monster® Ambassadors

Monster, Inc. the world leader in high-performance personal audio, connectivity solutions and headphones, proudly announced today that it has added superstar running back Marshawn Lynch to its roster of official ambassadors. Lynch, an Oakland, Calif. native, was a first round pick in the 2007 draft. Nicknamed “Beast Mode,” he scored two touchdowns in last week’s divisional playoff game, leading his team to the upcoming conference championship game. At Monster, he joins the likes of 4-time Golden Glove winner and 2-time World Series Champion outfielder Shane Victorino, professional basketball superstar and media personality Shaquille O’Neal, UFC Lightweight Champion Anthony Pettis, Super Model and actor Tyson Beckford and international recording artist Jay Sean as brand-marketing partners for the company. As a Brand Ambassador, Marshawn will be used in print, online and broadcast ad campaigns.

“Head Monster” Noel Lee said: “Marshawn is a Monster at heart. Being a Monster takes unbridled passion, and his passion on the field translates to everything he does off the field—especially his work in the community. We are excited to add him to our roster of brand ambassadors.”

On becoming a Monster brand ambassador, Lynch noted: “I’m a big fan of Monster. They make the best sounding headphones, and their Pure Monster Sound™ is hella tight. Music is what drives me on and off the field. We’ll also be working together to support my charity in my hometown of Oakland and in other communities as well.”

Monster has committed to supporting Lynch’s Oakland-based Fam 1st Family Foundation as a part of their partnership. Noel Lee will join forces with Lynch to engage young people, in hopes of conveying how passion and hard work can make anything possible.

ABOUT FAM 1ST FAMILY FOUNDATION

Founded by running back Marshawn Lynch, Fam 1st Family Foundation is dedicated to uplifting and empowering youth in the Bay Area and throughout the United States. The foundation’s mission is one of empowerment and education, aiming to build self-esteem and academic learning skills in underprivileged youth. The foundation plans to open a youth center in their native home of Oakland, Calif. This center’s programming will include developing workshops for vulnerable communities to promote literacy, athletic training, after school tutoring, art programs, vocational training, a media center, and much more. For more information please visit www.fam1stfamillyfoundation.org.

ABOUT MONSTER

For the past 35 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares®. Above all, Monster does what it does Because The Music Matters.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (facebook.com/monsterproducts) or Twitter (twitter.com/monsterproducts).

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