SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Quaker® Oats Helps Moms Fight the Human Energy Crisis™ and Delivers Good Energy through the Power of the Oat

Celebrity Mom Brooke Burke-Charvet Hosts Short Film Premiere at 2014 Sundance Film Festival

CHICAGO, Jan. 17, 2014 /PRNewswire/ -- These days, we're moving through life at turbo speed. We race through the things we love and often lack energy for the people we love. You could say Americans are in the midst of a Human Energy Crisis: people run out of energy even before they run out of time in their day1. In fact, consumers cite personal energy issues as their leading concern in a global health trend report2.

(Photo: http://photos.prnewswire.com/prnh/20140117/CG48592)

Enter The Quaker Oats Company, a subsidiary of PepsiCo, Inc., who is asking, "What would you do if you had the energy?" Quaker is exploring a fundamental issue that Americans face: a lack of energy for the people and passions that matter to them most. For 137 years, Quaker has helped nourish healthy families with good energy through the power of the oat – and in light of these "energy deficits," is taking on the Human Energy Crisis by providing wholesome, delicious and convenient products that delight the whole family.

"The oat is one of nature's most perfect energy sources," said Justin Lambeth, chief marketing officer, Quaker Foods North America. "In response to this human energy crisis, Quaker is on a mission to help mom by providing the good energy she wants as part of a holistic lifestyle plan, in conjunction with other choices such as enough sleep, exercise and 'me-time.' The idea is that one good choice leads to another."

Quaker at Sundance Film Festival
To further connect with today's mom about the Human Energy Crisis, Quaker collaborated with Sundance Film Festival alumni Jordan Vogt-Roberts to create an original short film depicting the Human Energy Crisis using real stories from moms and their families. Quaker premieres the short film today at the Quaker Good Energy Lodge brand experience at the Sundance Film Festival, with a screening hosted by celebrity mom, Brooke Burke-Charvet.

The film takes an intimate look into the lives of several American families, exploring how their energy levels affect their daily routines.

"As a busy mom with four kids and a career, I know that it's not always easy to maintain the balancing act," said Brooke Burke-Charvet. "And sometimes it's not a matter of time, but simply the energy to take on everything, from errands to the more precious moments like family outings or playtime in the backyard. Quaker's effort to shed light on this challenge that is so authentic to moms really hits home for me, and I encourage all moms to find the combination of solutions that help them manage their energy – for me, it's watching what I eat and choosing wholesome, whole grain foods, teaching my work out class or making sure I always have a bottle of water on hand to stay properly hydrated."

View the short film at www.QuakerUp.com and share the inspiration using #QuakerUp.

Join the Conversation about Good Energy
Now people can get an entertaining glimpse at America's energy levels with the Quaker Human Energy Index, which monitors America's energy levels based on real-time conversations on Twitter.  In fact:

  • One-third of Americans experience chronic fatigue3
  • 83 percent of Americans wish they had more time to spend with friends and family4
  • In a 24-hour period, 161,848 people tweeted about being energetic, while 430,278 people tweeted about being exhausted5

People can join the conversation around the Human Energy Crisis by using the hashtag #QuakerUp to share what they do when they are full of good energy. Also, check out the Quaker Facebook Page and www.QuakerUp.com for more information on the campaign.

Quaker Up with Nourishing Foods
Not only does Quaker want families to enjoy its many wholesome, delicious products, but also help them feel alive, happy, maybe even excited for all that goes on in a day, from morning carpool sing-a-longs to evening board game battles.

In addition to the oat-based products moms have known and trusted for hundreds of years, Quaker continues to introduce a range of innovative products that help provide the good energy families want. The latest offerings include:

  • Quaker Warm & Crunchy Granola: a first-of-its-kind hot cereal that delivers both the warm, wholesome goodness of Quaker Oatmeal and the satisfying crunch of multigrain granola.
  • Quaker Real Medleys Ready-to-Eat Cereal: the latest in the line-up of the Real Medleys portfolio which also includes Oatmeal+, Cereal and Bars – all packed with premium ingredients including a delicious medley of multigrains, real fruit and nuts.
  • Instant Quaker Oatmeal Cups in new flavors: Apple & Cranberries and Honey & Almonds provide the wholesome oatmeal people love and trust in a convenient cup while serving as an excellent source of fiber (5 grams).

For more information on products, please visit www.quakeroats.com or www.Facebook.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Follow PepsiCo:

  1. Yankelovich/Futures study (2010)
  2. Healthfocus 2010 Global Trend Report
  3. Harvard Medical School
  4. http://205.153.117210/about/polls/timepoll.php
  5. Twitter.com

CONTACTS:

Sara Scharg

Leah (Eisenstein) Rosenfeld

Quaker Oats

Zeno Group for Quaker Oats

312.821.2427

312.396.9766

[email protected] 

[email protected] 

SOURCE The Quaker Oats Company

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