SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Monetate Partners with hybris to Address Global Ecommerce and Multichannel Marketing Demands

With Monetate integration, hybris customers can more easily deploy omnichannel marketing strategies

MUNICH, Jan. 20, 2014 /PRNewswire/ -- Monetate today announced a strategic partnership and software integration with hybris software, an SAP company and the world's fastest-growing commerce platform provider. This partnership allows hybris customers to quickly and easily add Monetate functionality to the hybris B2B and B2C Commerce platform.

The Monetate "add-on" was built by Pragiti, a certified hybris technology partner, and will be available to customers via the hybris Extend online integration marketplace. Once the add-on is installed, Monetate is fully integrated with the hybris platform, providing hybris customers a deep integration with - and instant access to - all of Monetate's products for websites, email and display advertising.

Monetate's marketing Acceleration Cloud generates billions of dollars of new revenue for businesses, helping them grow 39 percent faster than the industry average. With Monetate, brands gain a clearer understanding of their customers' situations, behaviors, and preferences and can take immediate action on those insights with in-the-moment, relevant experiences targeted to the right customer at the right time. 

"Today's top global brands know that in order to stay relevant, they need to tailor the online experience to the individual customer," said Colton Perry, vice president of partnerships, Monetate. "This is an extremely potent partnership and one we're very proud to announce. Partnering with hybris allows us to further extend the Monetate brand globally, during a time of rapid growth for our company."

Hybris delivers enterprise software and on-demand solutions for ecommerce, multichannel commerce, master data management and order management.

"As the world's fastest-growing commerce platform provider, hybris looks forward to working with Monetate as a new Extend partner to drive additional value for our customers," said Patrick Finn, vice president of channels, Americas, at hybris. "Monetate's marketing Acceleration Cloud provides our customers with a proven solution to further personalize their ecommerce experience."

Monetate partners represent a global network of user experience optimization leaders. Leading enterprises trust Monetate to optimize and deliver the best user experience - on every page, every day, for every visitor. Their continued success, and Monetate's, requires collaborative partnerships and innovative strategies to address complex business challenges.

About hybris
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omnichannel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit www.hybris.com.

About Monetate
Monetate is a marketing acceleration software company that believes when the customer wins, the marketer wins.

A new kind of marketing technology, the Monetate Acceleration Cloud lets marketers understand their customers' situations, behaviors and preferences, and act on those insights with in-the-moment, relevant experiences, targeted to the right customer at the right time.  The Monetate Acceleration Cloud runs above traditional infrastructure and is accessed through one seamless UI.

Monetate generates billions of dollars of new revenue for businesses, helping them grow 39 percent faster than the industry average. Brands such as Best Buy, National Geographic, and Celebrity Cruises rely on Monetate to put the customer first, creating stronger relationships that drive sustained competitive advantage.

SOURCE Monetate

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