SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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The US Chilled and Deli Foods Market: What Consumers Eat and Why?

LONDON, Jan. 20, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Chilled and Deli Foods Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Chilled and Deli Food market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Chilled and Deli Food market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report solves these problems by providing integrated survey-based data on consumer trends and consumer groups, and market data which shows the exact size of consumer groups, how much of the Chilled and Deli Food market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Cured Meats, Fermented Meats, Pates, Pies andSavory Appetizers, Pre-packed Sandwiches, Prepared Salads, Savory Baked Goods are not considered essential items and therefore consumption patterns have not been comparatively affected. Market volume of pre-packed sandwiches in the US is likely to remain flat as consumption patterns across age groups remain similar. Moreover, the demographic trend in the US is unlikely to record any changes.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Cured Meats, Fermented Meats, Pates, Pies andSavory Appetizers, Pre-packed Sandwiches, Prepared Salads, and Savory Baked Goods.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer Penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumption of Pates is extremely low in the US, with only approximately 10% of consumers in most age groups consuming these products. Consumption is highest among Older Young Adults, though consumption is mostly of a Light frequency. This indicates that this age group should be targeted with marketing messages designed to increase how often they eat Pates.

Consumption of Prepared Salads is higher for adults than children. While similar numbers of adults and children record Heavy frequency consumption, the main difference between the age groups is in the number of Light frequency consumers. For instance, 12% of Tweens and Early Teens record Light consumption frequency, compared to 27% of Early Young Adults, and 28% of Mid-Lifers.

Men have a 53% share of the US Chilled and Deli Foods market by value despite accounting for 49% of the population. Male consumption is particularly disproportionate in the Cured Meats, Pates, Pies and Savory Appetizers and Pre-packed Sandwiches product categories.

Key Highlights

Private label penetration by volume is highest in Savory Baked Good sat 71%, following by Prepared Salads, which is much less at 47%. This indicates that brands may be threatened by retailers expecting to be able to grow their market share in other Chilled and Deli Foods categories.

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. The gap is particularly significant in the Pre-packed Sandwiches, Pates, Cured Meats, and Fermented Meats markets. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.

The Pre-packed Sandwiches category is the most valuable in the Chilled and Deli Foods market, followed by Prepared Salads which is worth over twice as much as the third-largest market, Pies and Savory Appetizers.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Chilled and Deli Foods Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies and Savory Appetisers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
3.3 Behavioral Trends and Market Value
3.3.1 Cured Meats
3.3.2 Fermented Meats
3.3.3 Pates
3.3.4 Pies and Savory Appetisers
3.3.5 Pre-packed Sandwiches
3.3.6 Prepared Salads
3.3.7 Savory Baked Goods
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Cured Meats
4.1.2 Fermented Meats
4.1.3 Pates
4.1.4 Pies and Savory Appetisers
4.1.5 Pre-packed Sandwiches
4.1.6 Prepared Salads
4.1.7 Savory Baked Goods
4.2 Consumer Profiles by Product Category
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies and Savory Appetisers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Chilled and Deli Foods Brand Choice and Private Label Consumer Penetration
5.2.1 Cured Meats
5.2.2 Fermented Meats
5.2.3 Pates
5.2.4 Pies and Savory Appetisers
5.2.5 Pre-packed Sandwiches
5.2.6 Prepared Salads
5.2.7 Savory Baked Goods
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Chilled and Deli Foods
6.1.2 Cured Meats
6.1.3 Fermented Meats
6.1.4 Pates
6.1.5 Pies and Savory Appetisers
6.1.6 Pre-packed Sandwiches
6.1.7 Prepared Salads
6.1.8 Savory Baked Goods
7 Consumption Impact: Market Valuation
7.1 Chilled and Deli Foods Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Chilled and Deli Foods Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Chilled and Deli Foods Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Chilled and Deli Foods
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Cured Meats
8.2.2 Retail Share by Volume - Fermented Meats
8.2.3 Retail Share by Volume - Pates
8.2.4 Retail Share by Volume - Pies and Savory Appetisers
8.2.5 Retail Share by Volume - Pre-packed Sandwiches
8.2.6 Retail Share by Volume - Prepared Salads
8.2.7 Retail Share by Volume - Savory Baked Goods
8.3 Profiles of End-Consumers of Chilled and Deli Foods, by Retailer Used
8.3.1 Ahold
8.3.2 Costco
8.3.3 Kroger
8.3.4 Publix
8.3.5 Safeway
8.3.6 Wal-Mart
8.3.7 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Chilled and Deli Foods Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Table 4: United States Chilled and Deli Foods Value Share (%), by Gender, 2012
Table 5: United States Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Table 8: United States Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Cured Meats Consumer Group Share (% market value), 2012
Table 10: United States Fermented Meats Consumer Group Share (% market value), 2012
Table 11: United States Pates Consumer Group Share (% market value), 2012
Table 12: United States Pies and Savory Appetisers Consumer Group Share (% market value), 2012
Table 13: United States Pre-packed Sandwiches Consumer Group Share (% market value), 2012
Table 14: United States Prepared Salads Consumer Group Share (% market value), 2012
Table 15: United States Savory Baked Goods Consumer Group Share (% market value), 2012
Table 16: United States Total Cured Meats Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United States Total Fermented Meats Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United States Total Pates Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United States Total Pies and Savory Appetisers Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United States Total Pre-packed Sandwiches Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United States Total Prepared Salads Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United States Total Savory Baked Goods Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United States Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: United States Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: United States Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: United States Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: United States Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: United States Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: United States Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 30: United States Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 31: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 32: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 33: United States Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 34: United States Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 35: United States Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 36: United States Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 37: United States Cured Meats Consumer Profiles (% consumers by sub-group), 2012
Table 38: United States Fermented Meats Consumer Profiles (% consumers by sub-group), 2012
Table 39: United States Pates Consumer Profiles (% consumers by sub-group), 2012
Table 40: United States Pies and Savory Appetisers Consumer Profiles (% consumers by sub-group), 2012
Table 41: United States Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2012
Table 42: United States Prepared Salads Consumer Profiles (% consumers by sub-group), 2012
Table 43: United States Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2012
Table 44: United States Chilled and Deli Foods Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 45: United States Cured Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 46: United States Fermented Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United States Pates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: United States Pies and Savory Appetisers Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: United States Pre-packed Sandwiches Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: United States Prepared Salads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: United States Savory Baked Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: United States Chilled and Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 53: United States, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United States, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: United States, Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: United States, Pies and Savory Appetisers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: United States, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: United States, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: United States, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: United States Chilled and Deli Foods Market Value (US Dollar million), by Category, 2012
Table 61: United States Chilled and Deli Foods Market Volume (Kg m), by Category, 2012
Table 62: United States Chilled and Deli Foods Market Value (US$ million), by Category, 2012
Table 63: United States Chilled and Deli Foods Expenditure Per Capita (US Dollar), by Category, 2012
Table 64: United States Chilled and Deli Foods Expenditure Per Household (US Dollar), by Category
Table 65: United States Chilled and Deli Foods Market Volume (Kg m), by Category, 2012
Table 66: United States Chilled and Deli Foods Consumption Per Capita (Kg / Population), by Category, 2012
Table 67: United States Chilled and Deli Foods Consumption Per Household (Kg / Households), by Category, 2012
Table 68: United States Chilled and Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 69: United States Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 70: United States Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 71: United States Pates Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 72: United States Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 73: United States Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 74: United States Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 75: United States Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 76: United States: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2012
Table 77: United States: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 78: United States: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 79: United States: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 80: United States: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 81: United States: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 82: United States: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Figure 3: United States Chilled and Deli Foods Value Share (%), by Gender, 2012
Figure 4: United States Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Figure 7: United States Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United States Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United States Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United States Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United States Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United States Chilled and Deli Foods Market Share (US$ million), by Category, 2012
Figure 23: United States Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
Figure 24: United States Chilled and Deli Foods Expenditure Per Household (US$), by Category
Figure 25: United States Chilled and Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 26: United States Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 27: United States Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 28: United States Pates Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 29: United States Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 30: United States Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 31: United States Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 32: United States Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Ahold, Costco, Kroger, Publix, Safeway ,Walmart

Read the full report:
The US Chilled and Deli Foods Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/chilled_frozen_food/us_chilled_deli_foods_market_consumers_eat_why_1.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Chilled_Food

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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