SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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The French Bakery and Cereals Market: What Consumers Eat and Why?

LONDON, Jan. 20, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The French Bakery and Cereals Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Bakery and Cereals market in France from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Bakery and Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Bakery and Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The weak state of the French economy has led consumers to review their consumption of most CPG products, including Bakery and Cereals. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increase in the amount of discounted and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data -analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Baking Ingredients, Baking Mixes, Bread andRolls, Cakes, Pastries andSweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The population in France is almost even between Males and Females; however, Female consumption of Cereals in the Bakery and Cereals market in France is much higher. This suggests that the value of the Cereals market in France could be improved if marketers tailored their campaigns to Men.

The Bakery and Cereals market in France is dominated by Bread andRolls, which is almost twice the size of the next largest category. Any increase in consumption rates or further penetration into the Bread and Rolls market will have a large impact on the overall size of the Bakery and Cereals market in general.

Approximately 40% of the French population are heavy users of Morning Goods; this is not unexpected considering French general breakfast habits. The proportion of overall consumers is also very high. This is a mature market in France and it will be difficult to encourage consumption rates to increase or to find new users. Marketers will need to find ways to add value to their products in order to increase market value in this area.

Key Highlights

Over half of consumers of Bakery and Cereals products in France indicate that Indulgence influences their consumption decisions. This is supported by the significant proportions of the value of each Bakery and Cereals category that can also be attributed to Indulgence. Targeting this trend is therefore essential to the success of this market.

The population in France is 61% Urban; however, the value share of the Cereal Bars market that can be attributed to Urban Dwellers is much higher than this. Cereal Bars are a relatively new introduction to the market and the French are already not great Cereal eaters; it is not surprising that Cereal Bars have not yet breached the traditional Rural French community in any significant way. Marketers should concentrate their efforts on encouraging consumption in the Urban community.

Private Label products have a significant presence in the Bakery and Cereals market in France across all categories. In Dough products almost a third of the market is already Private Label. This indicates that the French are comfortable with moving away from nationally known brands and benefit from the value for money that Private Labels bring to the market. Marketers of branded products in some of the more fragmented markets need to differentiate their products in order to stave off competition and not become a target for Private Label brands.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes
3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars
4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits
7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Bakery and Cereals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Baking Ingredients
8.2.2 Retail Share by Volume - Baking Mixes
8.2.3 Retail Share by Volume - Bread and Rolls
8.2.4 Retail Share by Volume - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume - Cereal Bars
8.2.6 Retail Share by Volume - Cereals
8.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume - Dough Products
8.2.9 Retail Share by Volume - Energy Bars
8.2.10 Retail Share by Volume - Morning Goods
8.2.11 Retail Share by Volume - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 Aldi
8.3.2 Auchan
8.3.3 Carrefour
8.3.4 Casino
8.3.5 Cora
8.3.6 ITM (Intermarché)
8.3.7 Leclerc
8.3.8 Système U
8.3.9 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 5: France Bakery and Cereals Value Share (%), by Gender, 2012
Table 6: France Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 9: France Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 10: France Baking Ingredients Consumer Group Share (% market value), 2012
Table 11: France Baking Mixes Consumer Group Share (% market value), 2012
Table 12: France Bread and Rolls Consumer Group Share (% market value), 2012
Table 13: France Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 14: France Cereal Bars Consumer Group Share (% market value), 2012
Table 15: France Cereals Consumer Group Share (% market value), 2012
Table 16: France Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 17: France Dough Products Consumer Group Share (% market value), 2012
Table 18: France Energy Bars Consumer Group Share (% market value), 2012
Table 19: France Morning Goods Consumer Group Share (% market value), 2012
Table 20: France Savory Biscuits Consumer Group Share (% market value), 2012
Table 21: France Total Baking Ingredients Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: France Total Baking Mixes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: France Total Bread and Rolls Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: France Total Cakes, Pastries and Sweet Pies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: France Total Cereal Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: France Total Cereals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: France Total Cookies (sweet Biscuits) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: France Total Dough Products Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: France Total Energy Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: France Total Morning Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: France Total Savory Biscuits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 32: France Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: France Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: France Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: France Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: France Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: France Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: France Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 39: France Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 40: France Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 41: France Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 42: France Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 43: France Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 44: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 45: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 46: France Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 47: France Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 48: France Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 49: France Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 50: France Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 51: France Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 52: France Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 53: France Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 54: France Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 55: France Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 56: France Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 57: France Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 58: France Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 59: France Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 60: France Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 61: France Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 62: France Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 63: France Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 64: France Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 65: France Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 66: France Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: France Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: France Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: France Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: France Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: France Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: France Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 73: France Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: France Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: France Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: France Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 77: France Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: France, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: France, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: France, Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: France, Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: France, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: France, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: France, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: France, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: France, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: France, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: France, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 89: France Bakery and Cereals Market Value (Euro million), by Category, 2012
Table 90: France Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 91: France Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 92: France Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 93: France Bakery and Cereals Expenditure Per Capita (Euro), by Category, 2012
Table 94: France Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Table 95: France Bakery and Cereals Expenditure Per Household (Euro), by Category
Table 96: France Bakery and Cereals Expenditure Per Household (US$), by Category
Table 97: France Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 98: France Bakery and Cereals Consumption Per Capita (Kg / Population), by Category, 2012
Table 99: France Bakery and Cereals Consumption Per Household (Kg / Households), by Category, 2012
Table 100: France Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 101: France Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 102: France Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 103: France Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 104: France Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 105: France Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 106: France Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 107: France Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 108: France Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 109: France Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 110: France Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 111: France Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 112: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 113: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 114: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 115: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 116: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 117: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2012
Table 118: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 119: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2012
Table 120: France: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: France Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: France Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: France Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: France Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: France Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: France Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: France Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: France Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: France Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: France Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: France Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: France Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: France Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: France Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: France Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: France Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: France Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: France Bakery and Cereals Market Value (US$ million), by Category, 2012
Figure 31: France Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: France Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: France Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 34: France Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 35: France Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 36: France Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 37: France Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 38: France Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 39: France Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 40: France Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 41: France Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 42: France Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 43: France Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 44: France Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Carrefour, Cora, Monoprix, ITM (Intermarché), Système U ,Leclerc ,Auchan

Read the full report:
The French Bakery and Cereals Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/bakery_cereals/breakfast_cereals/french_bakery_cereals_market_consumers_eat_why_1.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Breakfast_and_Cereal

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
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The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.