Click here to close now.

SYS-CON MEDIA Authors: AppDynamics Blog, Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski

News Feed Item

Mandalay Sports Media Acquires Roadside Entertainment

Acquisition of New York-Based Sports and Entertainment Production Company Establishes East Coast Presence for MSM and Expands its Production Capabilities

LOS ANGELES, Jan. 20, 2014 /PRNewswire/ -- Mandalay Sports Media (MSM) announced today that it has acquired Roadside Entertainment, a leading sports and entertainment production company based in New York City and founded by veteran producers Ron Yassen and John Hirsch

Roadside and its staff will operate under the Mandalay Sports Media banner and Mr. Yassen and Mr. Hirsch will become Executive Vice Presidents of Production for MSM.  The acquisition establishes an east coast hub for MSM, and bolsters the company's production and editorial capacity.

Launched in 2004, Roadside produces a diverse range of programming for television, digital platforms and in branded entertainment, in both long and short form formats.  Its portfolio includes TV series and specials for ESPN ("The ESPY Awards"), IFC, ABC, VH1, BET, the Sundance Channel, the NFL Network, CBS, and Showtime.  The company also creates branded entertainment and commercial projects for blue-chip clients such as Reebok, Microsoft, EA Sports, The Honest Company, and Unilever.  In the digital sphere, Mr. Yassen and Mr. Hirsch were co-founders, along with Cash Warren and Baron Davis, of NOC ("Network of Champions"), a sports network on YouTube funded by Google in 2012. 

"We are excited to have Ron, John, and their team join the MSM family. They bring a wealth of producing experience and an impressive client list to MSM, and most importantly, we believe they are a great fit creatively with our company," said Mike Tollin, Co-Chairman of MSM.

"The opportunity to tell stories is a privilege and one that will be enhanced by collaborating with Mandalay," said Ron Yassen.

"We are thrilled to join the team at MSM. This move allows us to broaden our opportunities to produce content across all formats and platforms with a group whose vision closely aligns with ours," said John Hirsch.

Rich Battista, CEO of MSM, said the acquisition will "fortify our efforts to produce first-rate content across all media platforms and also allows us to establish an immediate physical presence on the east coast."

In addition to his work at Roadside, Mr. Yassen was part of the launch team at Classic Sports Network (now ESPN Classic) and has produced and directed more than 30 documentaries for ESPN, acclaimed series "SportsCentury," and "Outside the Lines."  He won a Cine Eagle award as a director on "Glory In Black and White," which inspired the feature film, GLORY ROAD, produced by Jerry Bruckheimer.  His first documentary chronicled the historic season of baseball player Roger Maris.

Mr. Hirsch is an Emmy Award-winning producer and director who began his career in live sports production at FOX and ABC Sports.  He left ABC to launch the XFL, where he helped create the television production division, and went on to focus on directing teases and promotional elements for the Super Bowl and the World Cup. 

About Mandalay Sports Media, LLC

Launched in 2012 by Peter Guber's Mandalay Entertainment, producer Mike Tollin and CAA Sports, MSM is a diversified sports content and media company that creates high-quality, sports-themed programming for all platforms and creates, acquires and invests in businesses and assets across the sports content and media landscape.  Since its founding, MSM has produced and is producing content for ESPN, CBS, FOX, The NFL, Xbox Entertainment, Turner Sports, Legendary Entertainment, AOL, among others, with numerous projects in development with major television, digital, feature film and sports entities.   Learn more at: www.mandalaysportsmedia.com

SOURCE Mandalay Sports Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
MeriTalk, a public-private partnership focused on improving the outcomes of government IT, today announced the results of its new report, "The Agile Advantage: Can DevOps Move Cloud to the Fast Lane?" The study, underwritten by Accenture Federal Services, reveals that approximately two-thirds of Feds say DevOps will help agencies shift into the cloud fast lane - improving IT collaboration and migration speed. But help is needed, with 66 percent saying that their agency needs to move IT services ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
DevOps is the hottest moving target when it comes to software development methodologies. Many people fear that this fast-paced, barrier-breaking movement will leave information security best practices in the dust. Analysts provide recommendations to security professionals using bingo-laden terms like "moving security to the left" or "get a seat at the table." What we need are real-world examples and tactics for security practitioners to be part of DevOps. In his session at DevOps Summit, Andrew...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...