SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

Lolë Launches WHITE BY LOLË™

An exclusive collection of activewear with a focus on fashion and elegance

TORONTO, Jan. 20, 2014 /CNW/ - Canadian lifestyle and activewear brand, Lolë, has launched its first exclusive collection, WHITE BY LOLË™. With fluid and flattering silhouettes carefully designed to make a woman look and feel good, the exclusive collection draws on the experience and high-fashion background of the brand's Design Director, Andy Thê-Anh. The entire collection can now be purchased online by visiting www.lolewomen.com/ca/en/whitebylole, Nordstrom.com, any Lolë Atelier across the country and Ogilvy in the province of Quebec.

The creation of this exclusive collection is built upon the brand's existing foundations and reimagines how yogawear can be experienced, specially created with designer details and refined fabrics of silk and cashmere for style, versatility and technical finesse. Unlike most of the brightly coloured seasonal collections from Lolë, the colour palette is a range of soft whites, ballet pink and creamy beige.

Inspired by yoga, every item of the WHITE BY LOLË collection is a reflection of the Lolë White Tour™ and the teachers and practitioners who live and breathe its message of peace. The Lolë White Tour is a special event that has brought together over 20,000 people worldwide practicing yoga en mass in a powerful presentation of peace and unity. Bringing together the Lolë philosophies of community, wellness, active lifestyles and shared experiences, it is the image of thousands moving in unison that sparked the creative inspiration for this collection.

Three styles in particular have been inspired by Elena Brower, a renowned yoga teacher who has led past yoga sessions for the prestigious Lolë White Tour. "It was very inspiring to work on such a special collaboration with Elena. Through her leadership in the world of yoga and her seamless style transition from studio to street," says Lolë Design Director, Andy Thê-Anh, "she authentically embodies the Lolë lifestyle and philosophies."

The launch of WHITE BY LOLË furthers the brand's devotion to one of its main philosophies: doing business while doing good. All profits of the collection will be given back to the communities visited by the Lolë White Tour in 2014. "The goal of these donations is to empower communities in their own wellness-based endeavors," says VP of Marketing, Nathalie Binda. "Funding will be given back to community centres to support more of their own wellness programs and activities."

To learn more about Lolë, WHITE BY LOLË, or the Lolë White Tour please visit lolewomen.com.

www.facebook.com/lolewomen
@Lolewomen

About Lolë
Lolë nurtures the body and mind with fun, feminine, and beautifully designed active wear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Every day. Born in Canada and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,500 retail outlets around the world, in Lolë Ateliers and online at www.lolewomen.com.

About Coalision
Created by the fusion of the words "coalition" and "collision", Coalision fully reflects the state of mind that reigns within the company: a strong coalition of individuals whose collision of creative forces results in two powerful clothing brands, Lolë a technical, fashion-forward women's activewear brand inspired by wellness, and Paradox, high-performance base layer and outdoor clothing. Coalision products are distributed throughout a network of more than 2,500 retailers in Canada, USA, Europe and Asia. www.coalision.com.

SOURCE LOLE

Video with caption: "Video: Lolë Launches WHITE BY LOLË™". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140120_C9635_VIDEO_EN_35687.mp4&posterurl=http://photos.newswire.ca/images/20140120_C9635_PHOTO_EN_35687.jpg&clientName=LOLE&caption=Video%3A%20Lol%26%23235%3B%20Launches%20WHITE%20BY%20LOL%26%23203%3B%26%238482%3B&title=LOLE%20%2D%20Lol%26%23235%3B%20Launches%20WHITE%20BY%20LOL%26%23203%3B%26%238482%3B&headline=Lol%26%23235%3B%20Launches%20WHITE%20BY%20LOL%26%23203%3B%26%23x2122%3B

Image with caption: "Lolë Launches WHITE BY LOLË™ (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140120_C9635_PHOTO_EN_35685.jpg

Image with caption: "Lolë Launches WHITE BY LOLË™ (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140120_C9635_PHOTO_EN_35686.jpg

Image with caption: "Lolë (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140120_C9635_PHOTO_EN_35684.jpg

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...