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ReachForce Named Finalist for CODiE Awards 2014 Best Lead Generation Solution

Continuous Data Quality Manager Solution Earns Prestigious Nod from SIIA

AUSTIN, Texas, Jan. 21, 2014 /PRNewswire-iReach/ -- ReachForce, the most experienced B2B lead generation technology provider, is pleased to announce that Continuous Data Quality Manager(cDQM) was named a finalist for the SIIA CODiE Awards 2014 for Best Lead Generation Solution.

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ReachForce cDQM continuous Data Quality Manager creates the capability for B2B marketing and sales organizations to gain competitive advantage through strategic use of their Big Data. Master data is kept up-to-date and synchronized to keep best data available at the point of use.

  • Continually maintain & update lead data quality (fully automated continuous de-duping, merging, cleansing, standardization and verification)
  • De-dupe, cleanse, standardize, correct and verify data by uploading marketing data files (off-line leads, e.g. from events or existing data files)
  • Maintain unique lead/contact records between Marketo or Eloqua and Salesforce.com
  • Provide pre-configured, best practice mappings to make the task of adoption much easier, while still allowing for full granularity and customization.

"ReachForce has served the business to business marketing community for nearly 10 years and with more than 500 client companies, and the greatest recognition for the quality of our solutions is the value we provide to customers," said Haresh Gangwani, Chief Innovation Officer for ReachForce. "The peer review system crafted by the SIIA creates a challenging and rigorous process, and especially given this rigor, we are incredibly proud to be named as a Codie Award 2014 finalist."

"Good data opens the door to accurate insights and revenue lifting predictive analytics, increases cost-saving and operational efficiency. Good data is good for B2B business," Gangwani said.

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the ReachForce solution as one of 91 CODiE Award 2014 content finalists across 26 categories.

"The CODiE Awards competition was extremely competitive this year and our finalists set the standard for innovation and quality in the media, publishing and information service markets," said Kathy Greenler Sexton, VP & General Manager for the Content Division at SIIA. "Each and every finalist should be commended for their innovation and market-leading products and services."

The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners.

About ReachForce

ReachForce delivers cloud-based data solutions for B2B marketing professionals to accelerate leads to revenue. The ReachForce Continuous Data Quality Manager provides continuous marketing data enrichment and insights to help customers reach their maximum revenue velocity. Since 2005, more than 500 leading companies including Act-On Software, Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk and Webtrends are increasing the effectiveness and driving higher revenue through digital marketing automation initiatives with better quality lead data and insights from ReachForce. The company is venture-backed and privately held. You can visit with ReachForce at the upcoming REVTalks Revenue Marketing Conference, January 27 in San Francisco or learn more at the company web site http://www.reachforce.com/.

About the SIIA CODiE™ Awards

The SIIA CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry's finest products and services and to honor excellence in corporate achievement.

Media Contact: Mary Firme, ReachForce, 512-327-9000, [email protected]

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