SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Ghostery Launches New Version for iOS7

Ghostery®, the web’s largest, most powerful and most user-friendly privacy tool, announced today its new mobile release for iOS7. This update includes the most expansive improvements to the usability of the app since the initial release of Ghostery for iOS.

Ghostery is used by more than 20 million people around the world to reveal the invisible web of technologies tracking them when they visit a website. The application provides a roll call of more than 1,800 ad networks, behavioral data providers, social networks and other companies that collect consumer data—and allows users to block that tracking.

Updated features include an option to automatically block newly downloaded trackers, a unified search and address bar, and increased viewing area while scrolling. An experimental feature called the “PAC” (proxy automatic configuration) file lets users block trackers across all apps and is recommended for use with Chrome for iOS or the Ghostery browser app.

New iOS7 Features Include:

  • iOS7 styling and new logos
  • Scrolling logic for iPhone to mirror behavior in mobile Safari and Chrome for iOS
  • WiFi protection via PAC (proxy automatic configuration) file
  • Ghostrank™ collection of page statistics
  • Tap and hold for new tabs

“Tracking activity on mobile devices is growing in a big way,” says Andy Kahl, a senior analyst for Ghostery. “It’s more important than ever that users understand who is tracking them so they can make informed decisions about how that data is used. Ghostery provides exactly that kind of information and control.”

Ghostery is a unit of Evidon, the leading digital marketing intelligence company. For more information about Ghostery or to download now, please visit www.Ghostery.com

About Ghostery

Ghostery® is the web’s largest, most powerful and most user-friendly privacy tool. Ghostery is used by more than 20 million people around the world to reveal the invisible web of technologies tracking them when they visit a website. The application provides a roll call of more than 1,800 ad networks, behavioral data providers, social networks and other companies that collect consumer data—and allows users to block that tracking. An easy add-on for every major browser and available as an iPad and iPhone app, Ghostery helps people around the world understand and control the technologies that are tracking them when they browse. For more information, please visit: www.ghostery.com

About Evidon

Reveal the invisible web. Evidon grows businesses by delivering new and accurate intelligence on how the digital marketplace really works. With unprecedented insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results. Evidon technology includes Ghostery®, the industry-leading consumer transparency tool. More than ten million Ghostery users worldwide have opted-in to Ghostrank™—the largest panel of its kind. Ghostrank reports on data collection across 26 million web and mobile properties, providing the proprietary business data behind Evidon Labs marketing intelligence solutions. Evidon also provides market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online. For more information, please visit: www.evidon.com.

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