|By PR Newswire||
|January 21, 2014 07:17 AM EST||
WALTHAM, Mass., Jan. 21, 2014 /PRNewswire/ -- Affectiva, the leading experts in consumer emotion analytics and insights, today announced that it has closed another multi-million, multi-year agreement to expand its scalable delivery of emotion insights. The agreement announced today with Millward Brown, whose client base includes Fortune 500 brands, continues Affectiva's leadership role in working with the world's largest advertisers through it's growing list of global partnerships.
This is the largest global scale adoption of automated facial coding in the media industry. In addition, the company will expand Affdex™ facial coding to evaluate programming content for TV and online; and accelerate the growth of the world's largest facial repository to enable true data-driven emotion analytics.
With this agreement Affdex™ automated facial coding will be standardized in all ad copy analysis for Millward Brown's clients. Through Affectiva's many global partners, Fortune 500 brands including Unilever and PepsiCo use Affdex to cost-effectively measure the unfiltered emotional connection with their consumers. By opting-in via webcam, viewers' facial expressions are automatically analyzed while watching content.
The accelerated adoption of the Affdex technology has also stimulated demand among media and entertainment companies, who rely on engagement data to articulate the value of their programming content. Based on this demand and early project work with major publishers, Affectiva is expanding the use of its platform to evaluate programming content, for both TV and online.
"Major advertisers are adopting Affdex on a standard basis to better understand the effects their content has on consumers," stated Nick Langeveld, Chief Executive Officer of Affectiva. "In the past year we've seen a significant increase in demand for a metric that can 'score' true, emotional engagement for advertisers and media publishers, offering the opportunity to evaluate and benchmark ad and programming content."
Affectiva will continue to deliver accurate emotion metrics to its clients and expand its global norms. The company has gathered the world's largest database of groundbreaking emotion insights to analyze over 5,000 different units of content. In 2014, with commitments from partners like Millward Brown, this database will exceed 15,000 units, surpass over 4.5 billion data points, 3 million face videos and span nearly 60 countries across the globe.
"It is critical for companies to create powerful, engaging content in order to establish a strong emotional connection with their consumers," said Dr. Rana el Kaliouby, Chief Science Officer and Co-founder of Affectiva. "Leveraging our global emotion norms provides us the ability to measure that connection in an easy and cost-effective way. This is where Affdex provides the most value in driving actionable results."
Affectiva is the leading expert in consumer emotion insights. Through Affdex™ facial coding software, the company delivers cost-effective, scalable emotion analytics to Fortune 500 companies, market research agencies and entertainment and media publishers. Based on the world's largest emotion metrics database, their technology has become the standard for real-world accuracy and relevance in consumer insights. For more information, visit www.affdex.com
About Millward Brown
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP's data investment management division. Learn more at www.millwardbrown.com.