SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Passage Foods Announces Korean BBQ Beef Simmer Sauce as First New Addition to 2014 Cooking Sauce Line

Company specializes in easy-to-prepare authentic simmer sauce recipes from cuisines around the world

COLLINSVILLE, Conn., Jan. 21, 2014 /PRNewswire/ -- Korean BBQ Beef Simmer Sauce is the first new addition to the Passage Foods cooking sauce line for 2014. Continuing the Passage Foods tradition of creating easy-to-prepare authentic simmer sauce recipes from international cuisines around the world, the Passage To Korea BBQ Beef recipe is smoky, sweet and just the right amount of heat.  Like all Passage cooking sauces, Korean BBQ Beef is certified Gluten-Free by GFCO, made with fresh all-natural ingredients and contains no preservatives.

(Photo: http://photos.prnewswire.com/prnh/20140121/PH49149 )

The USA consumer is becoming more knowledgeable about international cuisine as the selection of ethnic foods continues to expand across the menu in all dining categories from quick serve to white tablecloth.  For consumers eating ethnic foods at home, a recent Mintel survey noted that two-thirds of the survey respondents indicated that access to truly authentic and traditional flavors was the most important factor in their purchasing decision for international foods.  This also lends to a broader trend of what Mintel calls "The Real Thing" with consumers setting the bar higher for cultural authenticity.  The USA consumer no longer talks about Asian food, but rather, better understands country specific cuisine and is comfortable navigating restaurant menus that feature dishes such as Vietnamese, Thai, or Malaysian.

"The popularity of Korean cuisine is soaring in the USA with recognition of top chefs in 2010 and 2011 that featured Korean-inspired dishes," according to Passage Foods' Mark MacKenzie. "Korean foods have moved past fermented Kimchi and now have consumers demanding traditional dishes such as Gogigui-style marinated meats, vegetables seasoned with Dwenjang, a fermented soybean paste, or Gohujang, a hot pepper paste.   As the consumer samples these traditional flavors, they are being rewarded with great new tastes that are both historic in Korean culture and also offer healthy qualities."

As the latest addition to Passage Foods cooking sauce range, Korean BBQ now expanded the Passage range to 22 different simmer sauces representing authentic cuisine from over a dozen countries.

About Passage Foods USA

All Passage Foods cooking sauces are part of a simple timesaving three-step meal solution that satisfies the needs of the time-starved consumer. Each sauce is added to meat, seafood or vegetables and simmered for 15-20 minutes. Passage Foods also produces authentic sauces from India, Thailand, Morocco, China, Mexico and Europe. All Passage Foods products are certified Gluten-Free by GFCO. Passage Foods USA is an affiliate of Flavour Makers Pty. Ltd., the second largest seasonings manufacturer in Australia. For additional product and consumer market information, call 1-800-860-1045 or visit Passage Foods online at www.passagefoods.com.

CONTACT:
Denise Rosengrant
Passage Foods USA
800.860.1045 Ext 204
Email 
www.passagefoods.com

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