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WebLinc Adds Multi-Channel Retail Expert Marc Appana to its Senior Team

WebLinc, the eCommerce platform and services provider for the fastest growing online retailers, today announced the appointment of Marc Appana to SVP of Strategy. Appana will be a valuable asset in the areas of product development, business growth and expansion, partnerships and marketplace positioning. He will also be a key resource in helping WebLinc’s retail clients best position themselves to take advantage of rapid changes in marketplace dynamics.

Prior to joining WebLinc, Appana served as the former SVP of Consulting and CIO at FitForCommerce, the leading boutique eCommerce consultancy that helps hundreds of online and multichannel retailers and manufacturers develop eCommerce and cross-channel strategies, select ‘best-fit’ vendors and solutions, and increase sales and profits.

While at FitForCommerce, he worked with leading retailers including J.Crew, Cole Haan, Steve Madden, Bed Bath & Beyond, Philosophy and Timberland Group, among many others. With more than 12 years of online marketing, eCommerce and technology experience, as well as his practical, hands-on approach, Appana will help WebLinc refine and advance its flexible, performance-driven eCommerce platform to exceed client and partner expectations.

“What really drew me to WebLinc is the incredibly talented team the company has built, as well as its approach to using the newest technologies available to ensure clients are staying ahead of the competition and not simply ‘keeping up,’” Appana commented. “This is an organization that has been successful for 20 years in the eCommerce space and has a very strong roster of high-growth retail clients. I’m looking forward to expanding WebLinc’s visibility in this space and helping drive platform adoption.”

Appana began his career at DoubleClick, where he worked with Fortune 500 clients such as Pepsi, P&G and Intel. He has also held positions at ThinData, where he leveraged his marketing expertise for top tier clients like GM, Pfizer and Bell-Sympatico/MSN.

Darren Hill, co-founder and CEO of WebLinc, adds, “We are very excited that Marc is joining our team. His deep eCommerce knowledge and expertise is just the additional resource we need to move WebLinc even further up among the ranks of the top eCommerce platform providers. Given Marc’s success and effectiveness in the industry, his decision to join WebLinc further reinforces our commitment to success, excellence and industry growth.”

About WebLinc

WebLinc is the eCommerce platform and services provider for the fastest growing online retailers. WebLinc’s modern, agile technologies and strategic expertise empower companies running global, omnichannel commerce operations, and enable retailers to consistently out-pace the competition. Based in Philadelphia with a satellite office in New York, WebLinc powers eCommerce sites for high-growth retailers including Nasty Gal, URBN’s Free People, Terrain and BHLDN, the U.S. Polo Assn., and Hello Kitty/Sanrio among others. To learn more, visit, follow @WebLinc or call 215-925-1800.

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