|By Marketwired .||
|January 21, 2014 09:35 AM EST||
NEW YORK, NY -- (Marketwired) -- 01/21/14 -- LiveDeal, Inc. (NASDAQ: LIVE) wants to expand its popular "instant deal" platform, www.livedeal.com, to cities all across the U.S., and to do so successfully, that platform needs to be easily accessible especially to mobile users. This week LiveDeal CEO Jon Isaac announced that both Apple and Android apps are on the way. This is a move to satisfy the company's mobile user base, and at the same time welcome many more users who will now have the ability to access livedeal.com faster and easier.
Online deal sites like Groupon understand that their customer base is the lifeblood of the company, and creating as many options as possible for consumers to easily access daily offerings, have turned the deals giant into an almost $10 billion company. Groupon apps have been downloaded by more than 50 million people in 43 countries worldwide.
Isaac certainly knows it will be mobile users who will drive the business well into the future, and as he expands into cities across the country, LiveDeal will build its brand with return customers who download the app and use it continuously. In a release this week, Isaac said, "We are excited to complement our web offering with a compelling app experience which we believe will further drive brand allegiance and uptake of our livedeal.com solution."
This has to be welcomed news to the more than one thousand restaurants that run "live" promotions on the livedeal.com platform in San Diego, Los Angeles and San Francisco. Obviously restaurant owners who are trying to drive traffic into their establishments with these promotions, love the idea of making it easier and faster for consumers to see their real-time deals.
Having an app in the "instant deal" business will be essential to expanding nationwide in the $660 billion dining industry where competition is brutal and most diners make impulse decisions when they're ready to eat. Isaac said, "With Apple iOS and Android representing the vast majority of all mobile users, our in-house app development and rollout is strategic as most of our user base are mobile users who spend more time on mobile than on web and are more likely to act on a deal on their mobile device."
There are over one million restaurants nationwide, and at the pace LiveDeal is welcoming new restaurants to its livedeal.com platform, merchants and consumers are glad there will soon be an app for that.
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This article is the opinion of SMMG and was written based upon publicly available information. LiveDeal hasn't endorsed or compensated SMMG for this article.
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