SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Sean Houghton, Glenn Rossman

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Goedeker’s Reaps Immediate and Dramatic Improvement in Site Search Conversions with Hawk Search, a Thanx Media Site Search Solution

Goedeker’s, one of America’s largest independent retailers of discount appliances, home furniture, and mattresses, experienced an immediate increase in site searches due to the implementation of Thanx Media’s Hawk Search solution. Hawk Search’s robust merchandising workbench enables Goedeker’s merchandising team to customize search results without the need for IT intervention.

Goedeker’s chose Hawk Search because they were confident the robust solution would show immediate results in meeting their main goals of:

  • Enriching the customer experience
  • Increasing site search conversions
  • Improving usability
  • Providing more targeted search results
  • Boosting search results relevancy

According to Matt Davids, Director of SEO for Goedeker’s, a desire to improve the customer experience and remove the merchandising obstacles associated with the existing site search solution were the main drivers behind the search for a new platform. “Over 95% of our sales come through our website,” explained Davids. “We wanted to make it easier for our customers to search for products and quickly find exactly what they need. Goedeker’s prefers Hawk Search because of the ease of implementation and highly relevant out-of-the-box results.”

The day after implementation, Goedeker’s reported a dramatic 30% increase in the use of the site search feature along with a 25% increase in conversions: a trend which continues. The flexible and scalable solution powers Goedeker’s Ecommerce site search and category navigation.

“The Goedeker’s story is a great example of how implementing a site search solution can improve the customer experience and dramatically increase conversions,” said Paul Matker, Thanx Media CEO.

About Thanx Media

Thanx Media is an enterprise technology company delivering cutting edge solutions that enable businesses to harness the power of data. Powering over 300 sites, Hawk Search, a Thanx Media product, a scalable and flexible software solution that transforms site search and merchandising into a Customer Experience Management platform. In addition to site search, Thanx Media provides data collection and product data management solutions that enable businesses to deliver the best customer ecommerce experience possible. Thanx Media is privately held. For more information, visit www.thanxmedia.com.

About Goedeker’s

For more than 60 years, Goedeker's has been a trusted name in major appliances, furniture, and home lighting. From the first repair shop opened by Ben Goedeker at his home in 1951 to the 50,000 square foot showroom and warehouse currently operating under the leadership of his son, Steve, Goedeker's has provided generations of Saint Louis residents with unbeatable prices on name brand kitchen appliances, washers and dryers, home furnishings, and mattresses.

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