SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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The UK Oils and Fats Market: What Consumers Eat and Why?

LONDON, Jan. 21, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Oils and Fats Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Oils &Fats market in the UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Oils & Fats market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Oils & Fats market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Health concerns, budget constraints, and opting for different types of products are all issues that affect the marketing landscape in this market, particularly for Oils. Marketers will need to be aware which age groups and which Consumer Trends are driving the market and therefore what marketing strategies are likely to be the best in the future.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Oils and Solid fats.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Both penetration and the frequency of consumption of Solid Fats in the UK is low, most likely due to both health concerns as well as declining rates of baking and cooking "from scratch". This decline presents a long term challenge to marketers of these products as, without a change in consumer perceptions, overall volume sales will continue to be stifled into the future.

While the share of Heavy frequency consumers of Oils between Women and Men is similar, Women are more likely to be Medium and Light frequency consumers of Oils. As a result, women account for a slightly greater share of total market values than their share of the population would imply.

While a significant share of consumers report that several trends affect their purchases, it appears that the end effect this has on the market is limited. While consumers believe that trends affect them, most of the time they are using these products for their basic functions, as opposed to meeting health needs or to add variety to their cooking.

Key Highlights

Brand analysis reveals that private labels have a presence of 35%-55% by volume in the Oils &Solid Fats market in the UK. Private label penetration is higher in the Oils market than in the Fats market.

Oils alone account for 90% of the overall Oils &Fats market in the UK in value terms. This makes the Oils category the key factor driving growth in this market, and marketers will need to be aware of what the hotspots to target are.

Results indicate that consumers want good value for money and quick and easy to use products when it comes to their Oils & Fats, but they are not always directly affecting their choices. These trends still offer potential, but marketers should be aware that a challenge exists in encouraging consumers to consistently act on these trends and to help them avoid the temptation to "trade down" to lower priced alternatives.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Oils and Fats Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Oils
3.2.2 Solid Fats
3.3 Behavioral Trends and Market Value
3.3.1 Oils
3.3.2 Solid Fats
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Oils
4.1.2 Solid Fats
4.2 Consumer Profiles by Product Category
4.2.1 Oils
4.2.2 Solid Fats
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Oils and Fats Brand Choice and Private Label Consumer Penetration
5.2.1 Oils
5.2.2 Solid Fats
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Oils and Fats
6.1.2 Oils
6.1.3 Solid Fats
7 Consumption Impact: Market Valuation
7.1 Oils and Fats Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Oils and Fats Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Oils and Fats Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Oils and Fats
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Oils
8.2.2 Retail Share by Volume - Solid Fats
8.3 Profiles of End-Consumers of Oils and Fats, by Retailer Used
8.3.1 Asda
8.3.2 Iceland
8.3.3 Morrisons
8.3.4 Sainsbury's
8.3.5 Tesco
8.3.6 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Oils and Fats Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Oils and Fats Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Oils and Fats Value Share (%), by Gender, 2012
Table 6: United Kingdom Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Oils and Fats Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Oils Consumer Group Share (% market value), 2012
Table 11: United Kingdom Solid Fats Consumer Group Share (% market value), 2012
Table 12: United Kingdom Total Oils Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: United Kingdom Total Solid Fats Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 15: United Kingdom Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 16: United Kingdom Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Oils Consumer Profiles (% consumers by sub-group), 2012
Table 19: United Kingdom Solid Fats Consumer Profiles (% consumers by sub-group), 2012
Table 20: United Kingdom Oils and Fats Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 21: United Kingdom Oils Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 22: United Kingdom Solid Fats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 23: United Kingdom, Overall Oils and Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 24: United Kingdom, Oils: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 25: United Kingdom, Solid Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 26: United Kingdom Oils and Fats Market Value (Pound Sterling million), by Category, 2012
Table 27: United Kingdom Oils and Fats Market Value (US$ million), by Category, 2012
Table 28: United Kingdom Oils and Fats Market Volume (Kg m), by Category, 2012
Table 29: United Kingdom Oils and Fats Market Share (US$), by Category, 2012
Table 30: United Kingdom Oils and Fats Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 31: United Kingdom Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Table 32: United Kingdom Oils and Fats Expenditure Per Household (Pound Sterling), by Category
Table 33: United Kingdom Oils and Fats Expenditure Per Household (US$), by Category
Table 34: United Kingdom Oils and Fats Market Volume Share (Kg), by Category, 2012
Table 35: United Kingdom Oils and Fats Consumption Per Capita (Kg/ Population), by Category, 2012
Table 36: United Kingdom Oils and Fats Consumption Per Household (Kg/ Households), by Category, 2012
Table 37: United Kingdom Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 38: United Kingdom Oils Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 39: United Kingdom Solid Fats Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 40: United Kingdom: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 41: United Kingdom: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 42: United Kingdom: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 43: United Kingdom: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 44: United Kingdom: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 45: United Kingdom: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Oils and Fats Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Oils and Fats Value Share (%), by Gender, 2012
Figure 4: United Kingdom Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Oils and Fats Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Oils and Fats Market Share (US$), by Category, 2012
Figure 13: United Kingdom Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Figure 14: United Kingdom Oils and Fats Expenditure Per Household (US$), by Category
Figure 15: United Kingdom Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 16: United Kingdom Oils Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 17: United Kingdom Solid Fats Survey-tracked Retailer Shares by Volume (Kg), 2012

Companies Mentioned

Asda, Iceland, Morrisons, Sainsbury's, Tesco.

Read the full report:
The UK Oils and Fats Market: What Consumers Eat and Why?
http://www.reportbuyer.com/consumer_goods_retail/demographics/uk_oils_fats_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Consumer_Trends

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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