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The UK Fish and Seafood Market: What Consumers Eat and Why?

LONDON, Jan. 21, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Fish and Seafood Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Fish & Seafood market in the UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Fish & Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fish & Seafood market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Low consumer confidence in the UK has affected consumption of most CPG products, including Fish & Seafood. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Fish & Seafood are not considered essential items and therefore consumption patterns have been comparatively affected. However, health trends such as the consumption of Omega 3 oils may boost consumption of some types of Fish & Seafood, particularly among children and women.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Fish & Seafood, Raw Packaged Fish & Seafood-processed Pieces, Raw Packaged Fish & Seafood-whole cuts, Dried Fish & Seafood, Fresh Fish & Seafood (counter), and Frozen Fish & Seafood.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

In several categories there is a noticeable reduction in the share of users (across all user groups) for the Early Young Adult age groups. This age range appears to be one where consumption habits from child and teenage years are reassessed and consumers are being lost to certain categories at this age range as a result. In some categories, such as Raw Packaged Fish & Seafood – whole cuts, this decline in consumption continues in the Older Young Adult age group.

The two largest Fish & Seafood categories in the market, Fresh Fish & Seafood (counter) and Frozen Fish & Seafood, have similar market shares and together account for just under half of the market by value. However, the volume of Frozen Fish & Seafood distributed is far higher, indicating that the value of the category could be increased by encouraging consumers to purchase more premium and value-added products.

Consumption of Dried Fish & Seafood in the UK is extremely low, including only 8% of females and 13% of males. The UK has only a limited history of Dried Fish & Seafood consumption, with these products often listed under "Foods of the World" sections in supermarkets. This limits their appeal to UK consumers.

Key Highlights

Older Consumers eat Fish & Seafood disproportionately, with a 37% share of the total market by value despite accounting for 29% of the population. Having the largest share of the market and consuming at an above average rate makes them the most important age group in the market.

Males account for a 57% value share of the Raw Packaged Fish & Seafood –processed pieces market in the UK, despite accounting for only 49% of the population. Marketers should keep these gender differences in mind when developing products and campaigns for the Raw Packaged Fish & Seafood – processed pieces market.

While the UK has a developed private label market, private label penetration is relatively low in the Frozen Fish & Seafood category, where only 25% of the volume of products distributed are private label. Outside of the two leading brands, the rest of this market is fragmented, leaving room for private label to grow.

The top two retailers in the UK dominate the Fish & Seafood market with a 52.7% share, by volume. Establishing effective relationships with these retailers will therefore be vital.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fish and Seafood Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Fish and Seafood
3.2.2 Dried Fish and Seafood
3.2.3 Fresh Fish and Seafood (counter)
3.2.4 Frozen Fish and Seafood
3.2.5 Raw Packaged Fish and Seafood - processed pieces
3.2.6 Raw Packaged Fish and Seafood - whole cuts
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Fish and Seafood
3.3.2 Dried Fish and Seafood
3.3.3 Fresh Fish and Seafood (counter)
3.3.4 Frozen Fish and Seafood
3.3.5 Raw Packaged Fish and Seafood - processed pieces
3.3.6 Raw Packaged Fish and Seafood - whole cuts
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Fish and Seafood
4.1.2 Dried Fish and Seafood
4.1.3 Fresh Fish and Seafood (counter)
4.1.4 Frozen Fish and Seafood
4.1.5 Raw Packaged Fish and Seafood - processed pieces
4.1.6 Raw Packaged Fish and Seafood - whole cuts
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Fish and Seafood
4.2.2 Dried Fish and Seafood
4.2.3 Fresh Fish and Seafood (counter)
4.2.4 Frozen Fish and Seafood
4.2.5 Raw Packaged Fish and Seafood - processed pieces
4.2.6 Raw Packaged Fish and Seafood - whole cuts
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fish and Seafood Brand Choice and Private Label Consumer Penetration
5.2.1 Ambient Fish and Seafood
5.2.2 Dried Fish and Seafood
5.2.3 Fresh Fish and Seafood (counter)
5.2.4 Frozen Fish and Seafood
5.2.5 Raw Packaged Fish and Seafood - processed pieces
5.2.6 Raw Packaged Fish and Seafood - whole cuts
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Fish and Seafood
6.1.2 Ambient Fish and Seafood
6.1.3 Dried Fish and Seafood
6.1.4 Fresh Fish and Seafood (counter)
6.1.5 Frozen Fish and Seafood
6.1.6 Raw Packaged Fish and Seafood - processed pieces
6.1.7 Raw Packaged Fish and Seafood - whole cuts
7 Consumption Impact: Market Valuation
7.1 Fish and Seafood Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fish and Seafood Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fish and Seafood Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice, Switching and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Fish and Seafood
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Ambient Fish and Seafood
8.2.2 Retail Share by Volume - Dried Fish and Seafood
8.2.3 Retail Share by Volume - Fresh Fish and Seafood (counter)
8.2.4 Retail Share by Volume - Frozen Fish and Seafood
8.2.5 Retail Share by Volume - Raw Packaged Fish and Seafood - processed pieces
8.2.6 Retail Share by Volume - Raw Packaged Fish and Seafood - whole cuts
8.3 Profiles of End-Consumers of Fish and Seafood, by Retailer Used
8.3.1 Asda
8.3.2 Co-Op/Somerfield
8.3.3 Iceland
8.3.4 Lidl
8.3.5 MandS
8.3.6 Morrisons
8.3.7 Sainsbury's
8.3.8 Tesco
8.3.9 Waitrose
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Fish and Seafood Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Fish and Seafood Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Fish and Seafood Value Share (%), by Gender, 2012
Table 6: United Kingdom Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Fish and Seafood Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Fish and Seafood Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Ambient Fish and Seafood Consumer Group Share (% market value), 2012
Table 11: United Kingdom Dried Fish and Seafood Consumer Group Share (% market value), 2012
Table 12: United Kingdom Fresh Fish and Seafood (counter) Consumer Group Share (% market value), 2012
Table 13: United Kingdom Frozen Fish and Seafood Consumer Group Share (% market value), 2012
Table 14: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumer Group Share (% market value), 2012
Table 15: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumer Group Share (% market value), 2012
Table 16: United Kingdom Total Ambient Fish and Seafood Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United Kingdom Total Dried Fish and Seafood Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Fresh Fish and Seafood (counter) Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Frozen Fish and Seafood Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Total Raw Packaged Fish and Seafood - processed pieces Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United Kingdom Total Raw Packaged Fish and Seafood - whole cuts Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United Kingdom Ambient Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 35: United Kingdom Dried Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 36: United Kingdom Fresh Fish and Seafood (counter) Consumer Profiles (% consumers by sub-group), 2012
Table 37: United Kingdom Frozen Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 38: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2012
Table 39: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2012
Table 40: United Kingdom Fish and Seafood Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 41: United Kingdom Ambient Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 42: United Kingdom Dried Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 43: United Kingdom Fresh Fish and Seafood (counter) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 44: United Kingdom Frozen Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 45: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 46: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United Kingdom, Overall Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 48: United Kingdom, Ambient Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 49: United Kingdom, Dried Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 50: United Kingdom, Fresh Fish and Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 51: United Kingdom, Frozen Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 52: United Kingdom, Raw Packaged Fish and Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 53: United Kingdom, Raw Packaged Fish and Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United Kingdom Fish and Seafood Market Value (Pound Sterling million), by Category, 2012
Table 55: United Kingdom Fish and Seafood Market Value (US$ million), by Category, 2012
Table 56: United Kingdom Fish and Seafood Market Volume (Kg m), by Category, 2012
Table 57: United Kingdom Fish and Seafood Market Value(US$), by Category, 2012
Table 58: United Kingdom Fish and Seafood Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 59: United Kingdom Fish and Seafood Expenditure Per Capita (US$), by Category, 2012
Table 60: United Kingdom Fish and Seafood Expenditure Per Household (Pound Sterling), by Category
Table 61: United Kingdom Fish and Seafood Expenditure Per Household (US$), by Category
Table 62: United Kingdom Fish and Seafood Market Volume (Kg), by Category, 2012
Table 63: United Kingdom Fish and Seafood Consumption Per Capita (Kg/ Population), by Category, 2012
Table 64: United Kingdom Fish and Seafood Consumption Per Household (Kg/ Households), by Category, 2012
Table 65: United Kingdom Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 66: United Kingdom Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 67: United Kingdom Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 68: United Kingdom Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 69: United Kingdom Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 70: United Kingdom Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 71: United Kingdom Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 72: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 73: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 74: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 75: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012
Table 76: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 77: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 78: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 79: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 80: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 81: United Kingdom: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Fish and Seafood Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Fish and Seafood Value Share (%), by Gender, 2012
Figure 4: United Kingdom Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Fish and Seafood Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Fish and Seafood Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United Kingdom Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United Kingdom Fish and Seafood Market Value (US$), by Category, 2012
Figure 21: United Kingdom Fish and Seafood Expenditure Per Capita (US$), by Category, 2012
Figure 22: United Kingdom Fish and Seafood Expenditure Per Household (US$), by Category
Figure 23: United Kingdom Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 24: United Kingdom Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 25: United Kingdom Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 26: United Kingdom Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 27: United Kingdom Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 28: United Kingdom Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 29: United Kingdom Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg), 2012

Companies Mentioned

Asda, Co-Op/Somerfield, Iceland, Lidl, MandS ,Morrisons ,Sainsbury's.

Read the full report:
The UK Fish and Seafood Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/fish_seafood/uk_fish_seafood_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Fish_and_Seafood

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

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