|By PR Newswire||
|January 21, 2014 10:25 AM EST|
NEW YORK, Jan. 21, 2014 /PRNewswire-iReach/ -- To attract new customers to its burgeoning dealership, Honda Manhattan is offering an opportunity to win four payments (up to $1000 total value) for shoppers who either test drive a vehicle or view a short presentation at the dealership's main location on 11th Avenue in New York City. One of the reasons Honda Manhattan is so eager to get people through the door is to get them to try out its unconventional methods.
At Honda Manhattan, the motto "It's Different Here" isn't just a ploy to pique consumer interest. It's a slogan backed by policies and practices that defy the traditional expectation of a car dealership. Honda Manhattan customers experience a different pricing policy, for example, that allows the dealership to offer a single "One Price" on each vehicle, so the age-old practice of haggling for the amount one thinks is fair is eliminated. Some customers may prefer to try to talk the sales person down, but Honda Manhattan caters to those who would prefer to pay a reasonable, competitive price and be done with it.
Another difference at Honda Manhattan is that sales team members, or "product specialists" as they're called, aren't paid by the traditional commission system that most dealerships use wherein the final price of the vehicle has a bearing on compensation. Instead, employees focus on their product knowledge and are incentivized based on the total number of vehicles that are successfully sold.
Media Contact: Joe Ciaccia, Honda Manhattan, 212-315-3939, firstname.lastname@example.org
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SOURCE Honda Manhattan