|By Business Wire||
|January 21, 2014 10:25 AM EST||
MiTú (www.mituinc.com), the leading multi-channel network exclusively dedicated to Latino content, announced today that it has closed a content licensing agreement with AOL across all of its digital platforms, including The Huffington Post, AOL On and its Hispanic content network, Voces. The agreement will allow MiTú to syndicate its original and partner produced content to AOL in both English and Spanish.
“This deal allows us to provide AOL, one of the world’s strongest and most recognizable digital platforms for news, entertainment and sports, compelling video content geared towards the Latino community. We believe that this relationship helps to better serve todays’ exploding Hispanic audiences who have demonstrated a passionate appetite for MiTu’s English and Spanish language, culturally relevant video content,” stated CEO and MiTú partner, Roy Burstin.
“At AOL On, our mission is to provide our audiences with the most current and meaningful video content available. Our partnership with MiTú is part of a larger effort to expand our content offerings for multicultural audiences. We see this partnership as an excellent way to supplement our video catalogue with high-quality content across a range of topics for our growing Hispanic audience,” said Frank Besteiro, Vice President & Head of Business Development & Partnerships for AOL Video.
AOL is a leader in online video, with its video ads reaching more than half of all Americans online (comScore Video Metrix – Ads only), and is one of the top three U.S. online video properties as ranked by comScore, with content videos reaching 76.2 million unique viewers in December (comScore Video Metrix – Content only).
MiTú Network is leading the way in providing digital content to the fastest growing powerhouse market: U.S. Hispanics. Led by Latino TV industry veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin, MiTú Network launched in the spring of 2012 and is the largest and fastest growing Latino focused multi-channel network. In just over 18 months, it has grown to more than 45 million global unique viewers consuming over 200 million monthly video views and driving nearly 10M hours of engagement per month (YouTube Analytics, November 2013).
MiTú partners with talented Latino content creators to launch and grow their English, Spanish and Portuguese-language digital video channels, expand their audiences, scale their production, and connect them with the global marketplace. MiTú currently produces and distributes programming for a young and growing global Latino audience, in the lifestyle verticals of Beauty, Food, DIY, Home and Health and recently launched its male pop culture vertical MACHO by MiTú, anchored by the sketch comedy show El Show with Chuey Martinez.
MiTú is backed by The Chernin Group LLC (TCG) along with other investors including: Allen DeBevoise, Chairman, CEO and co-founder of Machinima; Advancit Capital, a venture capital firm founded by Shari Redstone and Jason Ostheimer; Quincy Smith of the internet and media-focused merchant bank Code Advisors; and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
MiTú, the 100% Latino lifestyle network, is dedicated to presenting high-quality programming for today’s connected global Latino audiences in English, Spanish and Portuguese. The network features everyday people and experts in their fields producing content around their particular passion points distributed worldwide through a variety of digital distribution platforms enabling an ultra-targeted environment for advertisers and brand integrations. For more information, please visit www.MiTuinc.com.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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