SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Orvis Announces Recipients of 2014 Orvis Customer Matching Grants

MANCHESTER, Vt., Jan. 21, 2014 /PRNewswire/ -- The Orvis Company, Inc. of Manchester, VT announced the four recipients of its annual Customer Matching Grant program.  Targeted to raise $360,000 or more, these grants are the cornerstone of Orvis's annual commitment of 5% of its pre-tax profits to protecting nature. In total, Orvis will raise and contribute more than $1 million to conservation initiatives in 2014.

(Logo:  http://photos.prnewswire.com/prnh/20140121/NE49071LOGO)

Orvis has awarded cash grants -- to match its customers' contributions up to equal amounts -- to the following organizations:

  • Trout Unlimited, to continue its multi-year collaboration on the Orvis/Trout Unlimited 1,000 Miles Campaign, which will reconnect 1,000 miles of stream passage for fish in watersheds throughout the United States over ten years.  This project will open up waterways through the repair, modification and/or removal of culverts and other obstructions. With an Orvis matching grant up to $90,000, the campaign plans to raise $180,000 or more in 2014.
  • The Petfinder Foundation, for its programs benefitting shelters and providing homes for rescued dogs across America.  Another repeat, this program, whose goal is to ensure that no adoptable pet is euthanized for lack of a loving home, is so popular with Orvis customers that it more than doubled its goal in both 2012 and 2013. Orvis will match customers' contributions to Petfinder Foundation up to $30,000 in 2014.
  • The Chesapeake Bay Foundation to benefit its Oyster Restoration Program, which works to restore native oyster reefs in Maryland and Virginia. Restored reefs improve water quality and fish habitat in the Chesapeake Bay. Orvis' $30,000 matching grant aims to raise a total of $60,000 for this program in 2014.
  • Rare, for its Fish Forever program in Belize. Fish Forever empowers local Belizean communities to sustainably manage their fisheries, thereby increasing food security, conserving important marine habitats and species, safeguarding local jobs and creating coastal climate resilience. The $30,000 grant from Orvis will match customer contributions up to the same amount, for a total of $60,000 support for this program.   

"Protecting the natural world and a love of the outdoors is not just a corporate commitment, but a way of life that resonates with our customers and all of us here at Orvis," says CEO Perk Perkins.  "That's why we contribute 5% of pre-tax profits to protect nature. With our matching grants, we invite customers to participate with their own donations, and we match their contributions dollar for dollar."  

In addition to its Customer Matching Grants, Orvis donates smaller, non-matching grants to organizations that protect nature, support communities, and advance canine health and well-being.    Over the past 20 years, Orvis has generated in excess of $15 million for a wide variety of conservation programs.  Details of this and past year's Orvis Customer Matching Grant projects can be seen at www.orvis.com/commitment.

About The Orvis Company
Founded in 1856, Orvis pioneered the mail order industry in the United States and currently offers the world's finest fly-fishing gear, quality men's and women's apparel, gifts, home furnishings, luggage, pet accessories, and wingshooting gear, as well as sporting schools and travel adventure services. From headquarters in Manchester, Vermont, Orvis operates more than 80 retail stores in the U.S. and the U.K. and serves a network of over 400 independent dealers worldwide. Learn more at www.orvis.com.

SOURCE The Orvis Company, Inc.

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