SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Satoshi Nakajima Announces First Programmable Real-Time Video Processor for Video Sharing

Satoshi Nakajima, notable software engineer and entrepreneur, today announced the international release of VideoShader, the first programmable real-time video processor for the iPhone. VideoShader brings the magic of creating powerful video filters quickly and easily to the palm of people’s hands without writing code or using expensive equipment and software. Catering to all levels, VideoShader helps smartphone users transform their everyday videos into highly stylized and sharable moments that resemble that of the industry professionals.

VideoShader (Photo: Business Wire)

VideoShader (Photo: Business Wire)

The launch of VideoShader comes at a time when, despite consumer demand, video sharing has not yet taken off and billions of videos shot by mobile users are not shared. VideoShader’s simplicity in shooting, enhancing and sharing full screen videos overcomes the quality and personalization barriers that otherwise prevent people from sharing videos as frequently as they do photos. Taking full advantage of iOS7, OpenGL and the powerful GPU of iOS devices, VideoShader enables real-time video processing that has currently been available only on high-end PCs.

"VideoShader is the perfect tool for people who want to express their creativity using a rich set of video and image filters, way beyond what Intagram offers,” says Satoshi Nakajima, founder of VideoShader. “When the iPhone and iPad entered the market, it was said that these devices were a great way to consume multimedia contents, yet not suitable to produce contents. VideoShader proves this wrong by providing a rich set of productivity tools that allow people to produce great multimedia contents on a mobile device, all without expensive equipment or software.”

VideoShader’s technology enables it to constantly deliver effects in real time, keeping the content engaging and the user experience relevant. The free iPhone app offers a premium range of effects that are designed to enable users to personalize videos with the same look as an industry professional. Notable features include:

  • Shoot HD video and photos applying various video filters in real time
  • Instantly preview effects while you are recording video
  • Easily adjust various parameters in real-time to further customize desired effects
  • Share customized filter with friends
  • Has over fifty built-in OpenGL shaders, which enables advanced video processing
  • Ability to share videos through YouTube, Facebook, Twitter, SMS and email
  • Ability to import additional video filters described in “Video Shader Script”, which can be hand-programmed or produced by Video Shader Composer’s graphical programming environment (which will be released soon)

“While mobile devices have made it easy to capture videos, the social element has been limited to video sharing. VideoShader adds a new dimension to the experience of sharing memorable times in your life such as birthday parties or weddings. The app allows you to film like a professional movie director. It is great for businesses to use for marketing purposes, as well as a great educational tool for students who want to learn how image processing algorithm works,” said Nakajima.

To experience what is possible with VideoShader, click here for a highlight. VideoShader is now available for free on all iOS 7 devices and can be downloaded from the App Store.

About VideoShader

VideoShader is the latest endeavor of software engineer and entrepreneur Satoshi Nakajima. A proven industry veteran, Satoshi Nakajima was the lead architect of Microsoft’s Windows 95 and 98. Currently based in Seattle, WA, Satoshi spent nearly 14 years at Microsoft, overseeing the development of Internet Explorer 3.0 and 4.0. He is the founder of UIEvolution, a global leader in mobile software development. He developed VideoShader with the vision to connect peoples' perspectives through unique video experiences. More information about VideoShader can be found on: https://www.facebook.com/satoshi.lifeisbeautiful/media_set?set=a.10153708071590531.1073741825.795940530&type=1

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