SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

FlashStock Inc. Closes Seed Round; Develops Stock Photography Platform for Branded Content

FlashStock Inc. Is the First-Ever Platform to Provide Brands With Their Own Affordable and Scalable Library of Customized Images Built by a Growing Network of Consumer Photographers

NEW YORK, NY--(Marketwired - January 21, 2014) - FlashStock Inc. completes seed stage round of financing to continue development of its on-demand stock photography platform.

FlashStock provides brands a steady stream of customized, on-brand images sourced from a growing global network of consumer photographers in real time via smartphones.

The service provides simple, safe and easy to understand rights management, helping to reduce legal and ethical risks associated with the use of social media images in marketing campaigns.  

Different from other stock photography services, the FlashStock model allows brands to co-create authentic online and traditional marketing campaigns using on-brand images gleaned from the collections of a select group of photographers called the FlashStock Flasharazzi. The Flasharazzi consists of consumer photographers from around the world who capture brands and/or moments that suit a brand's described concept. This on-demand service saves brands time and money they would otherwise spend sifting through large photo collections or directing expensive photo shoots. Images are quickly vetted for quality and uploaded to the FlashStock image library, ready for immediate use by client brands.  

FlashStock's platform and incentive program offers photographers the opportunity to be part of a community where they can learn from one another, gain visibility for their work in advertising, and earn between $10 and $200 per month in addition to credit-based incentives. Prospective photographers may apply to join the Flasharazzi by submitting portfolios to www.flashstock.com or [email protected]. Portfolios are reviewed and evaluated based on creative merit, quality of work, and geographic location.

Brands can subscribe to FlashStock with fees starting at $1,250 USD per month.  

FlashStock's Board of Directors include:

  • Tom Arrix, former Vice President of Global Marketing Solutions (North America) at Facebook
  • Chris Burggraeve, former Chief Marketing Officer of Anheuser-Busch InBev; Founder, Vicomte LLC
  • William Campbell, former Senior Advisor at JPMorgan Chase & Co and Chief Executive Officer of Global at Citibank
  • Michael Scissons, Chief Executive Officer of Grid Ventures, Executive Chairman of FlashStock
  • Grant Munro, Chief Executive Officer of FlashStock

Additional advisors and investors of FlashStock include Kevin Colleran, Ryan Holmes, Jonathan Carson, Shane Steele, Steven Gerbsman, Simon Mansell, Mike Parker and Jonathan Lister among others.

"Marketers around the world are struggling to access high quality, customized images at a reasonable price," says Michael Scissons, Executive Chairman of FlashStock.  "FlashStock offers companies  a network of consumer photographers that creates the ability to build customized content catalogues based on their marketing needs."

"In my time at Facebook it became clear that high quality images (content) drove the best results," stated Tom Arrix, FlashStock board member and former Vice President of Global Marketing Solutions (North America) at Facebook. "Brands and agencies continue to struggle to deliver consistent, great content, at scale. Cost or lack of budgets to produce the content has always slowed things down.  FlashStock is a platform that provides the ability to change this and I'm excited to see its impact on revolutionizing the industry."

"Far too many companies and agencies assume that it's okay to use unpaid photos shared via social media without requiring the photographer's and/or model's consent," opined Grant Munro, Chief Executive Officer of FlashStock.  "In 2013 we saw a wave of litigation that continued to set precedents on these issues.  Among FlashStock's key commitments, we strive to make rights management easy and safe for companies of all sizes."

FlashStock is currently accessible through an invite-only or closed beta platform. Companies/brands and photographers can request an invitation by visiting www.flashstock.com or by emailing [email protected].  An official public launch will follow later this year.

About FlashStock Inc.

FlashStock Inc. is a provider of customized on-demand visual content to brand-based clients and agencies in North America and the United Kingdom.  Working with its global network of consumer photographers, FlashStock adds thousands of client-briefed photographs to its collection each week.

The company's sales and marketing is headquartered in New York City with development based in Toronto, Canada. The company was founded by Grid Ventures, a New York-based internet advisory and investment firm.

For further information and contact details, please visit www.flashstock.com and connect with us on Twitter, Facebook and LinkedIn.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!