Click here to close now.

SYS-CON MEDIA Authors: Adrian Bridgwater, VictorOps Blog, Roger Strukhoff, Elizabeth White, Peter Silva

News Feed Item

Lole Launches WHITE BY LOLE™

An exclusive collection of activewear with a focus on fashion and elegance

NEW YORK, Jan. 21, 2014 /PRNewswire/ -- Canadian lifestyle and activewear brand, Lole, has launched its first exclusive collection, WHITE BY LOLE. With fluid and flattering silhouettes carefully designed to make a woman look and feel good, the collection draws on the experience and high-fashion background of the brand's Design Director, Andy The-Anh. Starting today, the entire collection can be purchased online by visiting lolewomen.com/whitebylole or Lole Ateliers around the country and, as of Monday January 20th, it will be available on Nordstrom.com.

The creation of this exclusive collection is built upon the brand's existing foundations and reimagines how yogawear can be experienced, specially created with designer details and refined fabrics of silk and cashmere for style, versatility and technical finesse. Unlike most of the brightly coloured seasonal collections from Lole, the colour palette is a range of soft whites, ballet pink and creamy beige.

Inspired by yoga, every item of the WHITE BY LOLE collection is a reflection of the Lole White Tour and the teachers and practitioners who live and breathe its message of peace. The Lole White Tour is a special event that has brought together over 20,000 people worldwide practicing yoga en mass in a powerful presentation of peace and unity. Bringing together the Lole philosophies of community, wellness, active lifestyles and shared experiences, it is the image of thousands moving in unison that sparked the creative inspiration for this collection.

Three styles in particular have been inspired by Elena Brower, a renowned yoga teacher who has led past yoga sessions for the prestigious Lole White Tour. "It was very inspiring to work on such a special collaboration with Elena. Through her leadership in the world of yoga and her seamless style transition from studio to street," says Lole Design Director, Andy The-Anh, "she authentically embodies the Lole lifestyle and philosophies."

The launch of WHITE BY LOLE furthers the brand's devotion to one of its main philosophies: doing business while doing good. All profits of the collection will be given back to the communities visited by the Lole White Tour in 2014. "The goal of these donations is to empower communities in their own wellness-based endeavors," says VP of Marketing, Nathalie Binda. "Funding will be given back to community centres to support more of their own wellness programs and activities."

To learn more about Lole, WHITE BY LOLE, or the Lole White Tour please visit whitebylole.com.

About Lole

Lole nurtures the body and mind with fun, feminine, and beautifully designed active wear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lole collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lole stands for Live Out Loud Every day. Born in Canada and still entirely designed in Montreal, Quebec, Lole clothing can be found at more than 1,500 retail outlets around the world, in Lole Ateliers and online at www.lolewomen.com.

About Coalision

Created by the fusion of the words "coalition" and "collision", Coalision fully reflects the state of mind that reigns within the company: a strong coalition of individuals whose collision of creative forces results in two powerful clothing brands, Lole and technical, fashion-forward women's activewear inspired by wellness and Paradox, which offers high-performance base layer and outdoor clothing. Coalision products are distributed throughout a network of more than 2,500 retailers in Canada, USA, Europe and Asia. www.coalision.com.

 

WHITE BY LOLE COLLECTION

 

WHITE BY LOLE COLLECTION

 

Video with caption: "WHITE BY LOLE COLLECTION". Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY49852-20140121-1.mp4

Image with caption: "WHITE BY LOLE COLLECTION". Image available at: http://photos.prnewswire.com/prnh/20140121/MM49852-a

Image with caption: "WHITE BY LOLE COLLECTION". Image available at: http://photos.prnewswire.com/prnh/20140121/MM49852-b

SOURCE Lole

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not ...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.