SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Lole Launches WHITE BY LOLE™

An exclusive collection of activewear with a focus on fashion and elegance

NEW YORK, Jan. 21, 2014 /PRNewswire/ -- Canadian lifestyle and activewear brand, Lole, has launched its first exclusive collection, WHITE BY LOLE. With fluid and flattering silhouettes carefully designed to make a woman look and feel good, the collection draws on the experience and high-fashion background of the brand's Design Director, Andy The-Anh. Starting today, the entire collection can be purchased online by visiting lolewomen.com/whitebylole or Lole Ateliers around the country and, as of Monday January 20th, it will be available on Nordstrom.com.

The creation of this exclusive collection is built upon the brand's existing foundations and reimagines how yogawear can be experienced, specially created with designer details and refined fabrics of silk and cashmere for style, versatility and technical finesse. Unlike most of the brightly coloured seasonal collections from Lole, the colour palette is a range of soft whites, ballet pink and creamy beige.

Inspired by yoga, every item of the WHITE BY LOLE collection is a reflection of the Lole White Tour and the teachers and practitioners who live and breathe its message of peace. The Lole White Tour is a special event that has brought together over 20,000 people worldwide practicing yoga en mass in a powerful presentation of peace and unity. Bringing together the Lole philosophies of community, wellness, active lifestyles and shared experiences, it is the image of thousands moving in unison that sparked the creative inspiration for this collection.

Three styles in particular have been inspired by Elena Brower, a renowned yoga teacher who has led past yoga sessions for the prestigious Lole White Tour. "It was very inspiring to work on such a special collaboration with Elena. Through her leadership in the world of yoga and her seamless style transition from studio to street," says Lole Design Director, Andy The-Anh, "she authentically embodies the Lole lifestyle and philosophies."

The launch of WHITE BY LOLE furthers the brand's devotion to one of its main philosophies: doing business while doing good. All profits of the collection will be given back to the communities visited by the Lole White Tour in 2014. "The goal of these donations is to empower communities in their own wellness-based endeavors," says VP of Marketing, Nathalie Binda. "Funding will be given back to community centres to support more of their own wellness programs and activities."

To learn more about Lole, WHITE BY LOLE, or the Lole White Tour please visit whitebylole.com.

About Lole

Lole nurtures the body and mind with fun, feminine, and beautifully designed active wear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lole collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lole stands for Live Out Loud Every day. Born in Canada and still entirely designed in Montreal, Quebec, Lole clothing can be found at more than 1,500 retail outlets around the world, in Lole Ateliers and online at www.lolewomen.com.

About Coalision

Created by the fusion of the words "coalition" and "collision", Coalision fully reflects the state of mind that reigns within the company: a strong coalition of individuals whose collision of creative forces results in two powerful clothing brands, Lole and technical, fashion-forward women's activewear inspired by wellness and Paradox, which offers high-performance base layer and outdoor clothing. Coalision products are distributed throughout a network of more than 2,500 retailers in Canada, USA, Europe and Asia. www.coalision.com.

 

WHITE BY LOLE COLLECTION

 

WHITE BY LOLE COLLECTION

 

Video with caption: "WHITE BY LOLE COLLECTION". Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY49852-20140121-1.mp4

Image with caption: "WHITE BY LOLE COLLECTION". Image available at: http://photos.prnewswire.com/prnh/20140121/MM49852-a

Image with caption: "WHITE BY LOLE COLLECTION". Image available at: http://photos.prnewswire.com/prnh/20140121/MM49852-b

SOURCE Lole

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