|By Marketwired .||
|January 21, 2014 05:59 PM EST||
NEW YORK, NY -- (Marketwired) -- 01/21/14 -- Joe Zawadzki, co-founder and chief executive officer of MediaMath, will join the panel discussion -- Crossing the Acquisition Divide: Automation Meets Programmatic -- at AdExchanger's Industry Preview on Wednesday, January 22, at 9:30 a.m. ET at The Times Center in New York, New York. For more information or to attend, please visit: http://industrypreview.com.
Moderated by Ken Sena, managing director and Internet analyst with Evercore Partners, Zawadzki will be joined by Wes Moore, vice president of IMM and digital marketing solutions with Teradata, as well as Jed Nahum, senior director of global programmatic sales with Microsoft.
Marketers are vying to make sense of the magnitude of options available and sync their strategies across the entire customer journey. Together, the panelists will address their challenges and explore how they can efficiently merge the capabilities of marketing automation, primarily used for engaging known audiences, with programmatic marketing strategies, which help identify and target unknown audiences. They will discuss the methodologies that occupy the middle ground and best practices to leverage the distinct technologies to create a normalized experience for consumers.
Zawadzki will focus on the necessary integration between paid, owned and earned media and how programmatic streamlines communication cross-channel, cross-platform and cross-device -- implementing a truly consumer centric marketing approach. Furthermore, he will emphasize the growing importance of data and the ability to extract and apply learnings to create greater customer centricity and relevance.
AdExchanger's inaugural Industry Preview will be a front-of-the-year gathering of the advertising industry to explore the brightest ideas, biggest trends and smartest analysis that is shaping the future of the digital marketing technology industry.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
Blast PR on behalf of MediaMath