SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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Manhattan dealership compares popular Honda models to top competitors

As more customers turn to online research, Honda Manhattan provides useful comparison tools

NEW YORK, Jan. 21, 2014 /PRNewswire-iReach/ -- Today, people don't just walk on to a dealership lot and start learning about the vehicles offered. They come prepared. They do homework –  and a lot of it –  online so that when they arrive at a place where cars are sold, they've got a good idea of what's out there, what they want, and what everything ought to cost.

(Photo: http://photos.prnewswire.com/prnh/20140121/MN49817)

This setup is a far cry from previous decades, when a dealership and its sales team were in the position to be a major source of information for consumers. Savvy businesses like Honda Manhattan of New York City have realized the importance of providing useful, factual tools for research that its potential customers can use during the online phase of car shopping that has now become the norm.

Honda Manhattan has recently released several comparisons for this purpose, using data from various manufacturers to construct side-by-side comparisons of some of the key differences between popular models that people may be interested in buying, and those major players in the class that shoppers may also be looking at. The comparisons rely largely on numerical data that may or may not always reflect an advantage for Honda Manhattan. The purpose of the tool is to give an overall picture of how the two vehicles stack up against one another.

The most recent comparisons drawn by the dealership are the 2014 Honda Civic vs. 2014 Honda Veloster, 2014 Honda CR-V vs. 2014 Toyota Rav4, and the 2014 Honda Pilot vs. 2014 Nissan Pathfinder. Honda Manhattan hopes to provide valuable data and insight into the key differences between the models being compared. The dealership may be contacted by calling  or by visiting Honda Manhattan online at www.hondamanhattan.com.

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SOURCE Honda Manhattan

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