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Frost & Sullivan: Shift toward Integrated Solutions Key to Growth of Asia-Pacific Secure Content Management Market

- Need to safeguard business communications and better monitor employee Web behavior fuels uptake of content security solutions

SINGAPORE, Jan. 22, 2014 /PRNewswire/ -- The IT convergence and information-centricity trends are driving the secure content management (SCM) market in Asia-Pacific as vendors in this space look to offer web and e-mail security as integrated rather than standalone solutions. The value offered by these converged solutions has encouraged cost-conscious enterprises in the region to adopt SCM.

New analysis from Frost & Sullivan (http://www.networksecurity.frost.com), Asia-Pacific Secure Content Management Market CY2012, finds that the market earned revenues of US$675.1 million in 2012 and estimates this to reach US$1995.4 million in 2019. The research covers the e-mail and web security segments.

"With more firms looking to leverage the potential offered by the web, there is high demand for web security solutions that enable organizations to strike a fine balance between restricting and allowing web access for employees," said Frost & Sullivan Information & Communication Technologies Research Analyst Vu Anh Tien. "Enterprises are particularly looking to better manage employee Web behavior, increase visibility, and obtain greater control over Web content."

The rise of enterprise mobility trends such as bring your own devices and bring your own applications is intensifying the Web and e-mail security issues faced by companies across Asia-Pacific, thus making a stronger business case for SCM solutions. The greater threat exposure brought about by mobile devices that could become attack vectors or pose a higher risk due to human errors is compelling organizations to adopt these solutions.

"As a result, the SCM market in the region is veering towards integrated security solutions that not only prevent spam or block access to malicious websites, but also monitor Web and e-mail traffic in mobile devices to protect against data loss, advanced persistent threats, and distributed denial of service," remarked Anh Tien.

However, the increasing convergence of security products that provide the full range of firewall, monitoring, and file sharing protection is decreasing the proportion spent on the e-mail and Web security segments. The saturation of the anti-spam market and the perception that anti-spam products are just basic, commoditized components of any security suite also limit the scope of the SCM market in the region.

Moreover, the lack of new innovation in recent years has caused the e-mail and Web security segments to be overshadowed by other security technologies in certain instances. As such, the onus is on content security vendors to widen the capabilities of their e-mail and Web security products to create greater value for customers and sustain growth in the Asia-Pacific SCM market.

If you are interested in more information on this research, please send an e-mail to Donna Jeremiah, Corporate Communications, at [email protected], with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.

Asia-Pacific Secure Content Management Market CY2012 is part of the Network Security Technologies Growth Partnership Service program. Frost & Sullivan's related research services include: Global Mobile Endpoint Protection Market, North America Managed Security Services Market, EMEA Managed Security Services Market, and Asia-Pacific Web Application Firewall Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

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Asia-Pacific Secure Content Management Market CY2012

P75E-74

Media Contact:

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
E: [email protected]

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402
E: [email protected]

Melissa Tan
Corporate Communications – Asia Pacific
P: +65 6890 0926
F: +65 6890 0999
E: [email protected]

http://www.frost.com


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