|By ACN Newswire||
|January 22, 2014 03:08 AM EST||
Optimising Social Media Opportunities to Sustain Meaningful Stakeholder Connections
Singapore, Jan 22, 2014 - (ACN Newswire) - Social media is not an option. In today's highly digitised and connected era, to stay at the forefront of changing behaviours and perceptions, businesses have started to turn to social media platforms to communicate with their stakeholders. Mr Mark Walters, Director of Communications, KPMG, comments that "the role of social media and its impact on society, business and how business connects with its clients and stakeholders will only continue to grow". Being on social media allows PR professionals to tap on multiple touch-points to reach out to stakeholders. The instantaneous nature of social media enables PR professionals to achieve their objectives in a shorter time frame since insights can be collected in real-time. Mr Walter also adds that "[social media] encourages businesses to listen and stay informed of issues". Thus, it is essential for businesses to formulate a sound communications strategy to remain updated on stakeholders' sentiments and deal with any crisis that might arise due to communications failure.
Gone are the days of publishing formal, lengthy press releases for product launches or company updates. Companies have to align their communications style with social media and develop crisp and catchy messages, together with images, to grab the attention of stakeholders. Besides social media platforms, some businesses have also invested resources to manage a newsroom, sharing interesting stories pertaining to their company, as well as industry. Mr Jamie Morse, Managing Director, Hill+Knowlton Strategies Singapore, adds on that "[the] usage of social media will increase in sophistication, particularly with regards to consumer advocacy, and citizen journalism will become ever more important to governments and businesses as they seek to maintain their influence over stakeholders and stay ahead of social trends and corporate reputation". By embracing the new age communications, businesses will excel further in the social media paradigm shift, engaging and sharing at a whole new level.
To equip PR professionals with practical skills and knowledge to drive engagement on social media, Pacific Conferences is organising a 2-day "Social Media & PR 2014" conference, to be held on 24-25 February 2014 at the Sheraton Towers in Singapore and on 27-28 February 2014 at the Regal HongKong Hotel in Hong Kong. Proven case studies and insights on creation & applications of a social media strategy, integrated communications, content strategy, social media newsroom, influencer relations, crisis management, social media analytics and more will be shared.
This conference will feature insightful communications initiatives and experience sharing from Intel, KPMG, Johnson & Johnson Medical, Infiniti, BASF, WWF, Telstra International Group, Temasek Holdings, Hong Kong Trade Development Council and many more on how to advance communications strategies for sustainable engagement through constant revision, reassessment and adaptation.
Participants will hear case studies from NGO, government, consumer products, transportation and banking industries among others, on how they optimise opportunities on social media to establish and sustain meaningful connections with their stakeholders.
Conference Details: Title: Social Media & PR 2014 Conference Date & Venue: 24 - 25 February 2014, Sheraton Towers, Singapore 27 - 28 February 2014, Regal HongKong Hotel, Hong Kong Organiser: Pacific ConferencesFull programme can also be found at: http://www.conferences.com.sg/S1433-SPR19-01S-N.PDF
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg
Source: Pacific Conferences
Ms Charmaine Neo Tel: +65 6592 7352 Email: [email protected]
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