|By ACN Newswire||
|January 22, 2014 03:08 AM EST||
Optimising Social Media Opportunities to Sustain Meaningful Stakeholder Connections
Singapore, Jan 22, 2014 - (ACN Newswire) - Social media is not an option. In today's highly digitised and connected era, to stay at the forefront of changing behaviours and perceptions, businesses have started to turn to social media platforms to communicate with their stakeholders. Mr Mark Walters, Director of Communications, KPMG, comments that "the role of social media and its impact on society, business and how business connects with its clients and stakeholders will only continue to grow". Being on social media allows PR professionals to tap on multiple touch-points to reach out to stakeholders. The instantaneous nature of social media enables PR professionals to achieve their objectives in a shorter time frame since insights can be collected in real-time. Mr Walter also adds that "[social media] encourages businesses to listen and stay informed of issues". Thus, it is essential for businesses to formulate a sound communications strategy to remain updated on stakeholders' sentiments and deal with any crisis that might arise due to communications failure.
Gone are the days of publishing formal, lengthy press releases for product launches or company updates. Companies have to align their communications style with social media and develop crisp and catchy messages, together with images, to grab the attention of stakeholders. Besides social media platforms, some businesses have also invested resources to manage a newsroom, sharing interesting stories pertaining to their company, as well as industry. Mr Jamie Morse, Managing Director, Hill+Knowlton Strategies Singapore, adds on that "[the] usage of social media will increase in sophistication, particularly with regards to consumer advocacy, and citizen journalism will become ever more important to governments and businesses as they seek to maintain their influence over stakeholders and stay ahead of social trends and corporate reputation". By embracing the new age communications, businesses will excel further in the social media paradigm shift, engaging and sharing at a whole new level.
To equip PR professionals with practical skills and knowledge to drive engagement on social media, Pacific Conferences is organising a 2-day "Social Media & PR 2014" conference, to be held on 24-25 February 2014 at the Sheraton Towers in Singapore and on 27-28 February 2014 at the Regal HongKong Hotel in Hong Kong. Proven case studies and insights on creation & applications of a social media strategy, integrated communications, content strategy, social media newsroom, influencer relations, crisis management, social media analytics and more will be shared.
This conference will feature insightful communications initiatives and experience sharing from Intel, KPMG, Johnson & Johnson Medical, Infiniti, BASF, WWF, Telstra International Group, Temasek Holdings, Hong Kong Trade Development Council and many more on how to advance communications strategies for sustainable engagement through constant revision, reassessment and adaptation.
Participants will hear case studies from NGO, government, consumer products, transportation and banking industries among others, on how they optimise opportunities on social media to establish and sustain meaningful connections with their stakeholders.
Conference Details: Title: Social Media & PR 2014 Conference Date & Venue: 24 - 25 February 2014, Sheraton Towers, Singapore 27 - 28 February 2014, Regal HongKong Hotel, Hong Kong Organiser: Pacific ConferencesFull programme can also be found at: http://www.conferences.com.sg/S1433-SPR19-01S-N.PDF
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg
Source: Pacific Conferences
Ms Charmaine Neo Tel: +65 6592 7352 Email: [email protected]
Copyright 2014 ACN Newswire. All rights reserved.
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud cre...
May. 29, 2015 12:42 PM EDT
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
May. 29, 2015 12:30 PM EDT Reads: 737
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
May. 29, 2015 12:15 PM EDT Reads: 899
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @Thi...
May. 29, 2015 12:13 PM EDT Reads: 186
Software development, like manufacturing, is a craft that requires the application of creative approaches to solve problems given a wide range of constraints. However, while engineering design may be craftwork, the production of most designed objects relies on a standardized and automated manufacturing process. By contrast, much of moving an application from prototype to production and, indeed, maintaining the application through its lifecycle has often remained craftwork. In his session at Dev...
May. 29, 2015 12:00 PM EDT Reads: 1,485
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? In his session at 6th Big Data Expo®, Ali Ghodsi, Co-Founder and Head of Engineering at Databricks, discussed how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with Big Data. He also s...
May. 29, 2015 12:00 PM EDT Reads: 4,297
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 29, 2015 12:00 PM EDT Reads: 1,749
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
May. 29, 2015 11:00 AM EDT Reads: 1,588
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
May. 29, 2015 11:00 AM EDT Reads: 5,701
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
May. 29, 2015 11:00 AM EDT Reads: 4,018
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and re...
May. 29, 2015 10:50 AM EDT Reads: 322
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
May. 29, 2015 10:33 AM EDT Reads: 374
The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software orga...
May. 29, 2015 10:00 AM EDT Reads: 631
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
May. 29, 2015 10:00 AM EDT Reads: 1,219
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
May. 29, 2015 10:00 AM EDT Reads: 5,456