SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

News Feed Item

Pacific Conferences Addresses Social Media & PR in Today's Highly Connected Era

Source: Pacific Conferences


Optimising Social Media Opportunities to Sustain Meaningful Stakeholder Connections

Singapore, Jan 22, 2014 - (ACN Newswire) - Social media is not an option. In today's highly digitised and connected era, to stay at the forefront of changing behaviours and perceptions, businesses have started to turn to social media platforms to communicate with their stakeholders. Mr Mark Walters, Director of Communications, KPMG, comments that "the role of social media and its impact on society, business and how business connects with its clients and stakeholders will only continue to grow". Being on social media allows PR professionals to tap on multiple touch-points to reach out to stakeholders. The instantaneous nature of social media enables PR professionals to achieve their objectives in a shorter time frame since insights can be collected in real-time. Mr Walter also adds that "[social media] encourages businesses to listen and stay informed of issues". Thus, it is essential for businesses to formulate a sound communications strategy to remain updated on stakeholders' sentiments and deal with any crisis that might arise due to communications failure.

Gone are the days of publishing formal, lengthy press releases for product launches or company updates. Companies have to align their communications style with social media and develop crisp and catchy messages, together with images, to grab the attention of stakeholders. Besides social media platforms, some businesses have also invested resources to manage a newsroom, sharing interesting stories pertaining to their company, as well as industry. Mr Jamie Morse, Managing Director, Hill+Knowlton Strategies Singapore, adds on that "[the] usage of social media will increase in sophistication, particularly with regards to consumer advocacy, and citizen journalism will become ever more important to governments and businesses as they seek to maintain their influence over stakeholders and stay ahead of social trends and corporate reputation". By embracing the new age communications, businesses will excel further in the social media paradigm shift, engaging and sharing at a whole new level.

To equip PR professionals with practical skills and knowledge to drive engagement on social media, Pacific Conferences is organising a 2-day "Social Media & PR 2014" conference, to be held on 24-25 February 2014 at the Sheraton Towers in Singapore and on 27-28 February 2014 at the Regal HongKong Hotel in Hong Kong. Proven case studies and insights on creation & applications of a social media strategy, integrated communications, content strategy, social media newsroom, influencer relations, crisis management, social media analytics and more will be shared.

This conference will feature insightful communications initiatives and experience sharing from Intel, KPMG, Johnson & Johnson Medical, Infiniti, BASF, WWF, Telstra International Group, Temasek Holdings, Hong Kong Trade Development Council and many more on how to advance communications strategies for sustainable engagement through constant revision, reassessment and adaptation.

Participants will hear case studies from NGO, government, consumer products, transportation and banking industries among others, on how they optimise opportunities on social media to establish and sustain meaningful connections with their stakeholders.
Conference Details:
Title:        Social Media & PR 2014 Conference 
Date & Venue: 24 - 25 February 2014, Sheraton Towers, Singapore
              27 - 28 February 2014, Regal HongKong Hotel, Hong Kong
Organiser:    Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/S1433-SPR19-01S-N.PDF

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg

Source: Pacific Conferences

Contact:
Ms Charmaine Neo
Tel: +65 6592 7352
Email: [email protected] 




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
ScriptRock has been included in the list of "Cool Vendors" in the "Cool Vendors in DevOps 2015" report by Gartner, Inc.* ScriptRock provides visibility into the configuration state of an organization's IT environments, enabling the continuous delivery of mission critical services. For enterprises where downtime is not an option, ScriptRock's system-wide overwatch offers the assurance that misconfigurations and anomalies are caught before they affect the business. By satisfying this fundamental ...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, whic...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.