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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, Marty Puranik, Marco Meinardi

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Digital Element Expands Footprint in Europe with Multiple Client Wins

Digital Element, the leading provider of IP geolocation intelligence technology, today announced that the company continues to see increased demand for its market leading geolocation technology across Europe, resulting in a surge of new clients in recent months. This notable growth has come from a range of companies and sectors, from multinationals to startups, involved in advertising, web analytics, online video and TV/Film, financial services and eCommerce.

An unprecedented surge in demand for improved advertising targeting granularity at city and postcode level has resulted in leading ad platforms such as Collective, Vibrant Media, Infectious Media, Crimtan, Smart AD, Netsprint, Adswizz, Eyeota, Flashtalking, Supersonic Ads, Affectv, and adTEN selecting Digital Element’s premium NetAcuity Edge platform. Meanwhile, web analytics companies VisualDNA and eXelate, and existing clients Wiredminds AG and Webtrekk, have also upgraded to the premium NetAcuity Edge platform to improve their hyperlocal geographic measurement capabilities.

Online video/TV/film/music distributors Virgin Media, Channel 5 and AerTV have all recently deployed NetAcuity Edge to protect their valuable media content and improve user experience. In addition, financial services provider Ferratum, online retailers ASOS, Real Supermarkets and MuchoViaje, and dentistry website ToothPick have deployed the market-leading NetAcuity technology to localise eCommerce offerings and prevent online fraud.

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“We feel privileged to be working with such innovative European companies,” said Kate Owen, Managing Director, Europe, Digital Element. “The market for highly precise European IP geolocation technology is growing rapidly. It is clear that robust IP geolocation intelligence data has become a competitive necessity across a range of industries and applications. Our recent accreditation from MRC is testament to our industry-leading position, and we are looking forward to working with these and new innovative companies in 2014.”

These companies join some of Digital Element’s other high-profile clients including YouView, Hulu, eBay, Omniture, DoubleClick, Advertising.com, Atlas, Yahoo, Microsoft, Turn, Siemens, AT Internet, Yves Rocher, Sony and many others.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

For more information on how to uncover new levels of insight about online users please visit www.digitalelement.com. Digital Element is a business unit of Digital Envoy Inc.

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