|By Marketwired .||
|January 22, 2014 07:50 AM EST||
DALLAS, TX -- (Marketwired) -- 01/22/14 -- Pizza Patrón announced today that is has signed its first ever ground lease. The company is estimating a 60-day construction process before it unveils the new freestanding prototype. Company executives are keeping the address strictly under wraps until the new restaurant's opening which is anticipated to be sometime around the beginning of April.
The new freestanding prototype is being developed as part of a comprehensive effort to increase awareness of the 28-year-old brand in every market where it has an established presence, says Antonio Swad, Pizza Patrón's founder.
The site will utilize the latest construction techniques including pre-engineered roof trusses that integrate the parapet wall on the roof so that all mechanical rooftop equipment will be concealed.
The 1200 square foot building will feature Pizza Patron's iconic yellow arched facade and color scheme.
The building will have two service points including a colorful lobby and a convenient drive up window. The clear span interior and simple shell exterior will allow for evolution of the model, including any future equipment changes.
"This new store model is a giant leap in the development of the Pizza Patron brand," said Swad. "We are not just moving along, but moving ahead and capitalizing on the momentum we have going."
Visibility is not the only concern Pizza Patrón hopes to address with this new prototype.
"Because of this store's higher profile in the community and convenient service points, we anticipate higher sales as a result. The sales will more than offset the additional cost," said Swad.
The company expects to grow its store presence by 30 percent this year, mostly in its existing Texas markets of Dallas/Ft. Worth, Houston, Austin, San Antonio and the Rio Grande Valley.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer. From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service." In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company's PIZZA POR FAVOR promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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