SYS-CON MEDIA Authors: Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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iPrecinct and ESRI Announce Collaborative Partnership

Political Campaigning Software Company Unites With GIS Mapping Service to Optimize Digital Activism Platform

LOS ANGELES, CA -- (Marketwired) -- 01/22/14 -- iPrecinct, a Los Angeles-based startup that provides a digital platform and mobile application for campaign and non-profit management, today announced a long-term collaborative partnership with ESRI, an international supplier of Geographic Information System (GIS) software, web GIS and geodatabase management applications.

"We're honored that such a prestigious leader in GIS software is joining us in our mission to encourage political activism and combat voter apathy," said Lillian D Cavalieri, founder and Chief Executive Officer of iPrecinct. "With ESRI as our long-term partner, we look forward to creating the most advanced GIS-enhanced technologies in the poli-tech space while continuing to provide new levels of innovation to the industry in unprecedented ways."

iPrecinct is a nonpartisan digital platform that leverages data intelligence and real-time feeds to optimize grassroots organizing, non-profit initiatives and campaign efforts. Connecting different data sources into a single intelligent engine, the platform is paired with a canvassing mobile application, the only app of its kind to provide live, dynamic mapping that seamlessly adjusts as the volunteer moves. The platform's analytic infrastructure runs calculations over aggregate data to provide strategic recommendations to staffers by recognizing patterns. iPrecinct strives to extend access to all those who wish to participate in the democratic process and emphasizes a nonpartisan stance in order to focus on continuous integration of advanced technology into the political arena.

The partnership with ESRI will allow iPrecinct to operate with the most accurate and advanced GIS software on the market today, in turn giving users the ability to streamline their canvassing and operational strategies and develop customized key messaging for their constituents. While ESRI has begun to offer their technology to emerging companies on a subscription-like basis, iPrecinct is their first partnership where ESRI will have direct involvement in the engineering and design, culminating in a true long-term collaboration.

About iPrecinct
iPrecinct is a cutting-edge technology in civic innovation, allowing a new level of fluidity, analysis, and control for campaign and advocacy groups. iPrecinct strives to level the playing field by eliminating existing barriers to advanced technology and civic engagement. For more information visit www.iprecinct.us, check out our blog, like us on Facebook or follow us on Twitter.

About ESRI
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.

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