|By PR Newswire||
|January 23, 2014 04:00 AM EST||
LONDON, January 23, 2014 /PRNewswire/ --
Sustainability will be one of the key themes at this year's World Travel Catering & Onboard Services Expo (WTCE) where visitors can view the latest initiatives and examples of sustainable practices from a wide range of exhibiting companies. Organised by Reed Exhibitions, WTCE 2014 will take place at the Hamburg Messe, Germany from 8-10 April 2014.
2013 represented significant change for the travel catering and onboard services industry when Virgin Atlantic announced its partnership with the Sustainable Restaurant Association (SRA) in response to increasing consumer demand for sustainable dining that will see the airline's entire global catering operation rated for its compliance.
The aim of the partnership is to provide passengers, whose dining choices are limited once on the aircraft, with confidence in the provenance of the food they are eating and how it was produced, just as they would in any restaurant that has completed the SRA's Sustainability Rating.
At WTCE 2014, an international audience will be able to meet with a wide range of exhibiting companies within the transport catering and onboard services sector. Key categories include food and beverage, food service equipment, logistics, passenger comfort, packaging and transport. Sustainability and social responsibility is a major focus for a number of suppliers including Vivace.
Vivace will be making its debut at WTCE 2014 as the first and only producer of premium caviar extracted from living sturgeons. The company was founded in February 2010 to commercialise an international patent pioneered by marine biologist, Professor Dr. Angela Köhler, to develop a new method of obtaining natural caviar without killing the highly-endangered species.
A key component of Vivace's approach is natural harvesting as caviar sourced from aquaculture represents responsible sustainability in the face of decreasing wild sturgeon stocks. "We are acutely aware that there are many demands on airlines to develop sustainable solutions for a wide range of stakeholders across many areas of business. In terms of onboard catering, there is no doubt that this is a complex process. However, by choosing our high quality and environmentally-friendly caviar, airlines can make a positive contribution to sustainability as they will be helping to protect 27 species of sturgeon threatened by extinction," said Professor Angela Köhler, inventor of the Vivace patent at the Alfred Wegener Institute for Polar and Marine Research.