SYS-CON MEDIA Authors: Louis Evans, Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater

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Auto Insurance Has a (Big) New Voice

Elephant Auto Insurance introduces new creative campaign in Dallas/Fort Worth

RICHMOND, Va., Jan. 23, 2014 /PRNewswire/ -- With the geckos, camels and other animals used to advertise auto insurance nowadays, a company's identity is often missing in the "spokesanimal's" message. It's time for a "spokesanimal" upgrade, and Elephant Insurance Services, LLC provides just that as part of its new creative brand campaign. In the new campaign Elephant introduces us to their founder--the voice of the company and an advocate for affordable and customer-focused auto insurance. Television spots  featuring the founder, a well-dressed, sophisticated and sagacious elephant, began airing earlier this month in markets including Dallas/Fort Worth.

Elephant's new campaign was developed by Circle One Marketing, a Norwalk, Connecticut-based creative agency that has serviced other notable brands including Campbell's, BIC and Constant Contact.  Elephant Insurance tasked the agency with creating a character identity that would embody both the company's culture and its unique approach to auto insurance.  In the first round of spots--produced by visual effects company FrameStore--the founder speaks directly to consumers about his motivation for bringing more care and less cost to Elephant Auto Insurance customers.

"We wanted a unique voice that positions the Elephant Auto Insurance brand in a way that compels consumers to consider us when they shop for insurance," said Kevin Chidwick, CEO of Elephant Insurance Services, LLC. "Elephant needed a stand-out character whose DNA reinforces the message that although people want to save money and shop direct, they also want to feel confident that they are going to get great service from a reliable company."

Michael Dill, Managing Partner at Circle One Marketing, expressed his enthusiasm about Elephant's campaign: "We see this character as the cornerstone of Elephant's ongoing acquisition plans, with a memorable character that will pique curiosity and stick all the way through the decision-making process. Elephant's "founder" won't just stand out--he'll help insurance shoppers smartly decide in favor of Elephant. He's the next big thing in auto insurance."

Elephant Auto Insurance is a direct-to-consumer insurance provider currently serving customers in Texas, Virginia, Maryland and Illinois. Available both online as well as by phone, Elephant's direct model allows the company to effectively manage costs and pass along savings to consumers. 

About Elephant Auto Insurance  
Founded in 2009, Elephant is a direct-to-consumer automobile insurance company that prides itself on providing quality services and great prices to its thousands of customers nationwide. Located in Richmond, VA, Elephant Insurance Services, LLC and Elephant Insurance Company are wholly owned subsidiaries of Admiral Group, plc, one of the leading insurance companies in the United Kingdom. Elephant believes people who like what they do, do it better and therefore encourages a climate of individual contributions, long-term commitment and profitable growth within the organization. Thanks to this philosophy, Elephant has garnered recognition as an award-winning employer; Elephant was named one of the Best Places to Work in Virginia, as well as one of the 50 Most Engaged Workplaces in the United States in 2011 and 2012. To learn more about Elephant or to get a car insurance quote go to www.elephant.com, or call 1-877-21-TRUNK (1-877-218-7865).

About Admiral 
Admiral Group plc is the second largest auto insurer in the United Kingdom with eleven brands extending into three additional European countries and nearly 2.75 million policyholders worldwide. Admiral operates a direct-to-consumer business model, serving customers via the phone and internet. Admiral Group plc is consistently listed among the top places to work for by UK and EU national publications. More information is available at www.admiralgroup.co.uk.

CONTACT:
Dione Martin
Pierpont Communications for Elephant Auto Insurance
214-217-7300
[email protected]

SOURCE Elephant Auto Insurance

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