SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

VinSolutions, Haystak Complete All New Dealer Website Solution

Platform Helps Dealers Combine CRM, Digital Marketing Efforts

OVERLAND PARK, Kan., Jan. 23, 2014 /PRNewswire/ -- VinSolutions, the marketplace leader of Customer Relationship Management (CRM) tools for the automotive industry and Haystak Digital Marketing, the automotive marketplace leader for digital marketing products and services, announce the full integration of the VinSolutions CRM suite of products and Haystak's digital marketing solutions in their all-new website platform.

(Logo:  http://photos.prnewswire.com/prnh/20130507/CL08466LOGO)

"Since VinSolutions acquired Haystak last year, we've been working diligently to combine our expertise and create best-in-class products for dealers," said Duncan Scarry, Founder and General Manager of Haystak Digital Marketing. "The VinSolutions CRM integration with the all-new website platform, combined with our ever-expanding suite of digital marketing solutions, allows Haystak to help dealers connect with customers, drive more engaged traffic to their showrooms and increase the return from their online marketing investments through better execution and measurement."

"The existing integration of VinSolutions' CRM and website platform is one of the key features that dealers value and utilize to increase consumer engagement and return on investment," said Brian Skutta, Vice President and General Manager of VinSolutions.  "VinSolutions' dealers who choose to upgrade to the new platform will benefit from Haystak's digital marketing expertise while maintaining  the same integrated CRM functionality they have today, including our VinLens live website tracking."

Developed from the ground up with the latest, most innovative technology, the Haystak platform will offer dealers:       

  • "Responsive" technology that automatically detects how shoppers access a dealership website -- from a phone, tablet or desktop computer: Shoppers will access the dealership's website in a format specific to their particular device, establishing a more user friendly experience and ease of navigation.  Today, many websites have only a single format that attempts to accommodate all devices.     
  • Dynamic website content that is easy to design, edit and update. Dealers can choose website designs from an extensive library of tested templates, or Haystak can create completely custom designs, depending on format regardless of the device being used. A content management center provides dealers with complete control over all aspects of their website.   Design changes can be made quickly, often with the click of a single button; making it easy to create and update new content and web pages, without having to code. 
  • Integrated search engine optimization (SEO) and advanced reporting: Enhanced features include dynamic multi-dimensional SEO content creation, and advanced SEO reporting tools that display the dollar value of SEO initiatives and track competitors' performance.  In addition, all Haystak search team members are Google® and Bing® certified and available to consult with customers.       
  • Personalization: The new website platform can dynamically change site content based on shopper's online behavior to offer the most relevant content for the user.  Haystak's new platform also creates and updates dealership contact information and placements on all major online yellow pages to keep local listings current and ahead of competitors.      
  • Comprehensive dashboard analytics: Haystak's web analytics packages range from the most basic to the most advanced, depending on the dealership's reporting and data analysis needs.  Easy to read reporting tools seamlessly integrate the performance of all digital marketing initiatives through a dashboard with rankings, geographies, competitors and overall site health.               

"The integration between the VinSolutions' CRM and Haystak's all-new website platform allows a dealer's digital marketing efforts to come full circle, providing a level of insight not found in any other solution. The combination gives dealers the best tools the industry has to offer to acquire new customers and maintain those relationships for years to come," added Skutta.

VinSolutions and Haystak Digital Marketing will debut the all-new website platform at the upcoming National Automobile Dealer Association (NADA) convention in New Orleans, (Haystack's booth #2538 and VinSolutions booth #2427).   

About VinSolutions

Founded in 2006, VinSolutions® helps automotive dealers consolidate their marketing and internal management systems into one fully-integrated dealership marketing system enhancing a dealers' ability to find, sell and keep customers more profitably. Headquartered in Overland Park, Kansas, VinSolutions is a subsidiary of AutoTrader Group, which includes AutoTrader.com®, Kelley Blue Book®, vAuto®, HomeNet Automotive®, AIS Rebates™ , Genius Labs® and Haystak™. AutoTrader Group is a subsidiary of Cox Enterprises. For more information, please visit www.autotradergroup.com . For more information about VinSolutions please visit http://www.vinsolutions.com/about-us.aspx

About Haystak Digital Marketing:

Haystak Digital Marketing is a leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by over a thousand automobile dealerships including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a product from VinSolutions, Inc. For more information visit http://www.haystak.com/about-us/

SOURCE VinSolutions

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...