|By Business Wire||
|January 23, 2014 03:00 PM EST||
American companies exhibiting at trade shows abroad and in emerging markets have been losing sales due to foreign language obstacles, leaving behind too many sales opportunities. Thanks to a recent software innovation from a company that specializes in sales lead collection software for iPads, that problem has been solved. NewLeads, Inc. has added an instant translation feature that works on their iPad cloud system, empowering companies to gather sales leads and show literature on iPads in any language while still being able to deliver data and reports in English. This is critical for CRMs like salesforce.com and marketing automation software like Eloqua where a company’s global database language must be standardized.
“Many American companies have been at a disadvantage in Europe, Asia and the Middle East for lack of language skills,” said NewLeads CEO John Hasbrouck. He notes that while NewLeads’ iPad systems increase engagement and lead quality with collateral and sales follow-up questions, language barriers inhibit sales opportunities. “Not having literature and follow-up questions in the target language diminishes trust,” he said, adding that this new feature provides a local presence by showing everything in the attendee’s language. The new feature also works on Android and Windows tablets.
Unlike websites that require sub-domains for multiple languages, NewLeads’ technology makes real-time ‘on-page’ changes, with instant conversions to Chinese, Arabic, German and any language. “Our customers in America have waited a long time for this, and we anticipate their ROI from trade shows to increase significantly using this language bridge,” said Hasbrouck, who also expects strong demand from European customers.
About NewLeads, Inc.
Since 1996, NewLeads, Inc. has served as an industry leader and market pioneer in delivering innovative green solutions to exhibitors who seek to improve their trade show results by delivering paperless literature requests and collecting CRM-ready leads on tablets and smart phones. NewLeads has been first to market with award-winning solutions, supporting companies in industries such as healthcare, high-tech, scientific, and telecommunications at over 30,000 shows in North America, Europe and Asia. The company is privately held with headquarters in Southern California, with additional service teams in Düsseldorf, Germany.