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SYS-CON MEDIA Authors: Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

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Josh Duhamel, David Ortiz and Pedigree(R) Brand Team Up to Help Shelter Dogs by Launching New Storytelling Campaign

PARK CITY, UT -- (Marketwired) -- 01/23/14 -- PEDIGREE® Brand unveiled its See what good food can do.™ documentary-style campaign yesterday at the 2014 Sundance Film Festival. The campaign showcases the impact people can make in dogs' lives, especially shelter dogs, with some extra attention, good food and loving care. More than four million dogs enter shelters each year. Because of that, PEDIGREE works tirelessly to help support the transformation of shelter dogs into pets with loving homes. Since 2008, PEDIGREE has donated more than 20 million pounds of food to shelter dogs.

The new See what good food can do. campaign shows PEDIGREE Brand's commitment to shelter dogs and how its good food can help give them a new leash on life. The campaign features real stories of dogs in shelters, their caregivers and the dogs' new families.

As the world's largest dog food brand, PEDIGREE has an unwavering love for dogs and commitment to dog adoption, resulting in its long history of providing food and support to shelters across America. This food, combined with the love and care from shelter staff, helps give shelter dogs their happily-ever-after. With this new campaign, PEDIGREE is inviting America to see for themselves what good food can do for dogs and the people who love them.

The See what good food can do. Story
Every dog owner has a tale to tell, including fellow dog lovers David Ortiz, known as baseball's "Big Papi," and actor Josh Duhamel. Continuing the momentum sparked by Grammy Award winner Miranda Lambert, PEDIGREE is calling on America to share their stories. Every time dog lovers tell their tale of what their dog means to them, using #DogTales on Facebook, Twitter or Instagram, PEDIGREE® will donate a bowl of food to a shelter in need. Together, America can see the impact that good food can make in the lives of shelter dogs.

See what good food can do. at the 2014 Sundance Film Festival
PEDIGREE unveiled the See what good food can do. campaign at the iconic venue for storytelling -- the 2014 Sundance Film Festival in Park City, Utah. Ortiz and Duhamel helped shine a spotlight on the millions of dogs in need by sharing their personal stories through inspirational documentary-style short films.

For additional information, photos, videos and more, visit http://smnr.akamediainc.com/pedigree-transforms-shelter-dogs/

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