SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Salad Swaps Without Sacrificing Taste: There's an App for That

CHARLOTTE, N.C., Jan. 24, 2014 /PRNewswire/ -- Fresh Express, the nation's number one producer of fresh salads, has launched a 30-Day Salad Swap initiative to encourage consumers to recreate the flavor profiles of their favorite higher calorie foods, from cheesy pizza to creamy pasta, in lower calorie salads.

The New Year has arrived and a commitment to eat better once again tops most resolution lists, leaving Americans hungry for tips and plans to stay on track. Participants can download a free Salad Swap mobile app to unlock a library of delicious salad recipes to match the flavors of the foods they crave.

The Salad Swap app can also track meals, calories, activities and salad purchases for rewards. Participants can earn money-saving coupons for every two Fresh Express bag codes entered–up to 14 bags in 30 days–in their Salad Swap account. Additionally, they can earn $50 in coupons to use throughout the year if 15 salad bag codes are entered within 30 days. Fresh Express offers a wide variety of field fresh mixes, kits, organics and slaws, all of which qualify for coupon rewards.

Despite many well-known benefits of salad, the average American eats a salad at mealtime only about three times a month according to market research firm NPD Group. Making one simple salad swap a day can help consumers eat and feel better, without sacrificing taste. Fresh Express consultant Chef Britney Ruby Miller worked closely with nutrition consultant Jessica Fishman Levinson, MS, RDN, CDN, to create a collection of tasty salad recipes that pack a nutritional punch.

"A salad is my go-to nutritious meal because it's such an easy way to get multiple servings of fruits and vegetables at one time," notes Levinson. "And while you may not want to add all the offerings at the salad bar, virtually any food in moderation can be a topping for a salad. That's why I love this new app from Fresh Express - it gives you permission and inspiration to think outside of the box with salad."

A sampling of top-rated recipes from the Salad Swap includes:

  • Bacon Cheeseburger Salad
  • Salad with Creamy Pasta
  • Chicken Salad with Tomatillo Salsa
  • Pizza Antipasto Salad

The Dietary Guidelines for Americans recommends increasing fruit and vegetable intake because they contain a number of nutrients that are under consumed in the United States, including folate, magnesium, potassium, dietary fiber, and vitamins A, C and K. The Dietary Guidelines also suggests including dark leafy greens in salads as one of the ways you can increase your vegetable consumption.

For more information about the Fresh Express 30-Day Salad Swap, please visit www.saladswap.com

About Fresh Express:
Fresh Express, a wholly-owned subsidiary of Chiquita Brands International, Inc. (NYSE: CQB), is a leader in fresh foods and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® Bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 60 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for fresh produce. More than 20 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and greens. For more information, visit www.FreshExpress.com.

SOURCE Fresh Express

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