SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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AMPLIFIER CENTER STAGE: A GRAMMY U(R) INITIATIVE: Announces David Guetta as 2014 Ambassador; New Amplifier Center Stage Winners Selected by Curators -- Robert Glasper, Ariana Grande, Hunter Hayes and Kendrick Lamar -- Announced Today

Hyundai Teams With the Recording Academy(R) for Program Uniting Aspiring Musicians With the Biggest Names in Music Today

SANTA MONICA, CA -- (Marketwired) -- 01/24/14 -- Two-time GRAMMY® winner David Guetta has signed on to be the new Ambassador of AMPLIFIER CENTER STAGE: A GRAMMY U® INITIATIVE. The program, launched by The Recording Academy® and Hyundai, unites emerging musicians with established artists to mentor their careers.

"I am a great believer in supporting fresh, new talent. Discovering the next generation, I have been helped and guided by some of the most acclaimed artists on the planet while at the same time, I too nurture and support those who are coming through -- like Nicky Romero," states David Guetta -- the French music producer and DJ who has sold over six million albums and 15 million singles worldwide. "You can't get anywhere without talent, but I've learned that you also need more -- people to help you shine. There is no greater institution than the GRAMMYs to honor success. That they've asked me to help them pioneer a program to help undiscovered talent have a chance is very exciting."

In addition to David Guetta's partnership, the three winners for the new edition of Amplifier Center Stage were also announced today: Eyango (Florida), Reckoner (California) and Jessica Faith (Arkansas) (more info below).The above musicians were chosen by the current group of curators which include: GRAMMY-winning jazz pianist Robert Glasper, pop singer Ariana Grande, GRAMMY-nominated country artist Hunter Hayes and GRAMMY-nominated hip-hop artist Kendrick Lamar. This diverse and celebrated group of musicians builds off the highly-successful spring 2013 program debut, which was curated by Mike Shinoda, member of two-time GRAMMY-winning band Linkin Park.

The new Amplifier Center Stage winners Eyango (Florida), Reckoner (California) and Jessica Faith (Arkansas) will receive one of the following program awards: 1) A recording session and professionally produced track with a leading GRAMMY-winning producer. 2) Production of a music video with a noted producer and/or director. 3) An opening performance slot on a major tour and/or music festival. GRAMMY® Week will culminate with the 56th Annual GRAMMY Awards® on Sunday, Jan. 26, airing live on the CBS Television Network, at 8 p.m. ET/PT. For updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook.

ABOUT AMPLIFIER CENTER STAGE:

A catalyst for music innovation and artist development in the digital era, the Amplifier Center Stage online platform allows emerging musicians to share their songs via SoundCloud to www.grammy.com/amplifier for a chance to have their music vetted by a panel of some of the biggest names in music today. From the launch date of November 4 to the closing date of December 20 Amplifier Center Stage received over 5,000 new song submissions from musicians all over the world. Membership in GRAMMY U is not required to participate.

Amplifier Center Stage is part of Hyundai's multiyear partnership as the "Official Vehicle Partner" of the GRAMMY Awards. Hyundai teamed with The Recording Academy and GRAMMY U to create an innovative online platform designed to provide professional mentoring and exposure for artists discovered and amplified through Amplifier Center Stage.

Amplifier Center Stage curators and ambassadors select talent based on criteria including quality as well as an emerging artists' "amplification" -- the amount of shares/likes they achieve on www.grammy.com/amplifier. After the entrants are narrowed down to the top 8, with two artists selected per curator, the final three winners are chosen and assigned the award package (see list above) which matches their current needs as an artist.

Get to know the new Amplifier Center Stage winners:

Eyango: Born near Paris, to a Cameroonian father and French Mother, Guillaume was introduced to music by the door of a Gospel choir. His musical tastes are influenced by such artists as Aretha Franklin, Bobby McFerrin and Take 6 and is pursuing a career as a vocalist/arranger/composer. http://grammyuamplifier.com/geyango.

Reckoner: Inspired by bands like Coldplay, U2 and Kings of Leon, Reckoner has its unique sound with lyrics that send the message of love, and hope to the world. With members from all over the world, the band is now recording their first EP in Los Angeles. http://grammyuamplifier.com/reckoner-official.

Jessica Faith: Singer/songwriter Jessica Faith, from a small town in Arkansas, captivates with awe-inspiring melodies. Her pop, jazzy style and unique voice convey universal emotions via lush lyics and memorable melodies. http://grammyuamplifier.com/jessica-faith-music.

www.grammy.com/amplifier
2014 Amplifier Center Stage Assets: http://tinyurl.com/lhvugur
Logo: http://msopr.com/files/amplifier_center_stage_logo.JPG

ABOUT GRAMMY U

The Recording Academy's GRAMMY U program is a unique and fast-growing community of college students, primarily between the ages of 17 and 25, who are pursuing a career in the recording industry. GRAMMY U events and special programs touch on all aspects of the music industry, from both artistic and business perspectives. Programs and events such as GRAMMY U SoundChecks, MasterClass, Off The Record and Breaking Into The Business are scheduled throughout the school year to give GRAMMY U members a wide variety of experiences and professional development. As members of The Recording Academy, participants have extraordinary access to the industry and its artists, including established songwriters, musicians, producers, remixers, art directors, and executives -- plus thousands of other students who are destined to shape tomorrow's music scene. For more information, please visit www.grammyu.com.

ABOUT HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com. Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com. Follow Hyundai Motor America on Twitter, YouTube and Facebook.

ABOUT THE RECORDING ACADEMY

Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards -- the preeminent peer-recognized award for musical excellence and the most credible brand in music -- The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Foursquare, GetGlue, Google +, Instagram, Pinterest, Tumblr, and YouTube.

ABOUT GREENLIGHT MEDIA & MARKETING

GreenLight Media & Marketing, LLC is a music-focused entertainment studio and agency producing original content and marketing programs for a variety of media companies and brands. GreenLight's clients and partners have included The GRAMMY's, AOL, Fuse, Vibe, Spin, YouTube, Pandora, Hyundai, Adidas, American Express, Gillette, Pacifico, Red Bull, Verizon and Constellation Brands, among others. Based in West Hollywood, CA, GreenLight is an independent agency within a network of sister companies that includes Red Light Management, ATO & TBD Records, and several major music festivals.

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