SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Nielsen Statement Regarding FTC Agreement with comScore

In paving the way for the successful completion of the Arbitron acquisition, Nielsen Holdings N.V. (NYSE:NLSN) and the Federal Trade Commission (FTC) agreed to terms as outlined in the FTC Decision and Order No. 131-0058, issued on September 20, 2013. Nielsen has submitted a signed agreement with comScore to the FTC for approval in potential fulfillment of the initial terms specified by the FTC in the order and issued the following statement:

“Nielsen and comScore have agreed to terms and other requirements in compliance with the terms set forth in the FTC Decision and Order dated September 20, 2013. Nielsen’s agreement with the FTC was intended to preserve the competitive landscape in place prior to the acquisition by effectively enabling the continuation of a cross-platform project measuring media consumption across TV, radio, PCs, mobile devices and tablets, which was announced in Fall 2012 by then Arbitron, in concert with ESPN and comScore.

With our best-in-class resources, our deep knowledge of video, and our commitment to innovation, we at Nielsen expect to help the market define cross-platform measurement and further execute on our strategy at a rapid rate.”

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

FORWARD-LOOKING STATEMENTS DISCLAIMER

This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘will’, ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and specific risk factors discussed in other releases and public filings made by the Company (including the Company’s filings with the Securities and Exchange Commission). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.

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