SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Dominion Dealer Solutions’ Equity Mining Solution Chosen by Mazda North American Operations

Dominion Dealer Solutions, industry leader in equity data mining, automotive marketing, CRM, DMS, lead generation, reputation and inventory management, today announced that its equity tool, DealActivator, has been chosen by Mazda North American Operations (MNAO) as the single endorsed partner of equity mining solutions to its retailers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises.

"We are gratified by Mazda’s selection of our Dominion DealActivator equity lead generation tool for its retailers. We look forward to collaborating with Mazda to enhance its retailers' business performance," said Robert Berndt, president of Dominion Dealer Solutions.

DealActivator mines the retailer’s database for highly qualified equity customers from sales and service, delivering data to the dealer daily. DealActivator also provides customized support email and direct mail campaigns from each retailer to these customers. MNAO has chosen this program as part of its nationwide retailer-sponsored opportunities. DealActivator improves sales and customer loyalty through previously untapped equity customers.

Ron Stettner, vice president of sales, MNAO, said, “DealActivator identifies customers in positive equity positions resulting in greater owner loyalty, improved inventory turns and increased lifetime customer value. DealActivator also provides our Mazda dealers with information that generates greater customer interest and maximizes traffic opportunities, which increases closing ratios and gross profit.”

Dominion’s DealActivator provides competitive advantages to local retailers by harvesting current customers from the DMS, creating a new sales initiative in the service drive, and then delivering the best possible prospects by pushing customers into the market early. DealActivator also makes contact with a retailer’s best customers by utilizing automated multichannel messaging that sends pre-qualified buyers directly to the showroom, thus driving significant revenue and ROI.

About Mazda North American Operations

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion's Progressive Retail PlatformTM includes customer relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft Dynamics platform. Dominion is one of Microsoft’s global partners, sharing R&D, sales and marketing resources. The Progressive Retail PlatformTM also contains lead management and equity mining technology, inventory management analytics, social media marketing and reputation management solutions. Dealers nationwide purchase custom lead generation and digital marketing tools from Dominion including: responsive design websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. OEMs and auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. Dominion Dealer Solutions is redefining automotive retail by delivering first-class customer experiences for local car buyers. For more information, visit our website, like us on FacebookPinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.

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