|By ACN Newswire||
|January 26, 2014 10:12 PM EST||
Brand Narratives that Emotionally Connect, Engage and Inspire
Singapore, Jan 27, 2014 - (ACN Newswire) - Apple, Coca-Cola, Google have built an army of brand advocates. Consumers just love them. How did they do it? By telling amazing brand stories across multiple platforms and captivating the hearts of audiences. However, great storytelling demands meaningful insights and skills to deliver an idea packed with emotional power. Social media has also not made things easier. Brands need to ensure that a single, consistent story is told across traditional and new media platforms.
Rachel Catanach, Managing Director at FleishmanHillard Hong Kong, explains how transmedia storytelling is changing the role of PR professionals. "PR practitioners are increasingly required to serve as content curators, producers and publishers, build content hubs, create compelling content in many formats - from text to pictures and video to infographics and animation - and syndicate content effectively across multiple platforms. Most PR professionals understand how to develop key messages but turning these messages into compelling stories that resonate across channels and across audiences requires new ways of thinking and new skill sets."
To equip PR professionals with practical skills and techniques to successfully pitch stories across traditional and social media channels, Pacific Conferences is organising a Transmedia Storytelling Workshop to be held in Singapore on 3-4 April 2014 and in Hong Kong on 10-11 April 2014. Led by Rachel Catanach, it will examine the insights behind some great campaigns from Levi's, Puma, Volkswagen, etc. and how they transform these insights into compelling creative narratives. Acquire strategies to translate a narrative into different content formats including Twitter, Weibo, LinkedIn, corporate blogs, videos, etc. Analyse the transmedia strategy of Google, Starbucks, Apple, Samsung, and also pick up skills in storytelling for employee engagement and effective content measurement.
Workshop Details Title: Transmedia Storytelling Date & Venue: 3 - 4 April 2014, Singapore 10 - 11 April 2014, Hong Kong Organiser: Pacific ConferencesFull programme can also be found at: http://www.conferences.com.sg/ws-spr20-acn.htm
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at www.conferences.com.sg.
Source: Pacific Conferences
Ms Charmaine Neo Tel: +65 6592 7352 Email: [email protected]
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