|By Marketwired .||
|January 27, 2014 05:00 AM EST||
KANSAS CITY, MO -- (Marketwired) -- 01/27/14 -- Gift Card Impressions, the leading provider of gift card packaging and personalization solutions within the $110 billion gift card industry, announces the launch of GCI Digital, a personalized communications platform offering B2B and B2C messaging solutions for a wide variety of industries.
The GCI Digital platform includes patented technology that allows for digital and physical communication to be personalized in unique ways using photos, sound, music, animation and video all with various types of interactivity. The platform's B2C solutions allow personalized delivery of routine messages, announcements, social expressions, gift cards, coupons, tickets, music, gifts and more. The B2B solutions provide businesses with new ways to connect with customers and clients, with applications for loyalty programs, small businesses, restaurants, travel companies, appointment-based businesses, client acquisition, retention efforts, and more. The GCI Digital platform allows personalization to be added to nearly any form of transaction, or as a stand-alone message alternative to traditional email or mass mailing. The platform can deliver its personalization both digitally and in physical form.
"Our significant experience with personalization in the large gift card industry has led to many natural applications of our platform technology for a broader set of industries. With the large amount of text messages, emails and mass mailings, communications overall are very impersonal. There is an expanding need for consumers and businesses to find more personal and differentiated ways to interact," said Brett Glass, President and CEO of Gift Card Impressions. "The introduction of GCI Digital brings unique, broad-based solutions to the market for the first time, allowing consumers and businesses a meaningful, thoughtful way to connect with those important to them."
For more information on GCI Digital contact Liz Trimble, Director of GCI Digital, at [email protected].
About Gift Card Impressions
Gift Card Impressions is a Kansas City based company focused on delivering strategic development, agency creative and packaging solutions for the gift card industry and personalized messaging solutions for a wide-range of industries. Clients of Gift Card Impressions include most major retailers and most major gift card brands. The company has more than 80 patents pending or issued, and more than 40 trademarks and service marks issued or pending and is one of the fastest growing companies in the Kansas City area.
Director of GCI Digital