|By PR Newswire||
|January 27, 2014 05:00 AM EST||
MIAMI, Jan. 27, 2014 /PRNewswire/ -- NATPE -- Beachfront Media, the video technology company, has unveiled its next-generation video ad mediation platform for TV apps. With Beachfront.iO, video publishers and developers who have worked hard to create TV apps can now monetize their apps and mediate all of their video ad networks, trading desks, and direct campaigns using Beachfront.iO.
With Beachfront.iO, publishers and app developers can use one SDK for all of their ad sources and gain access to a dynamic, rich ad-serving platform combined with sophisticated ad mediation and ad management functionality for Connected TV, gaming consoles, and Roku apps.
"Today it is common for publishers to use a number of ad sources across their apps. We believe that publishers should be able to manage and optimize ad networks through one easy-to-use interface," said CEO and Founder of Beachfront Media, Frank Sinton. "We make it possible for video publishers to maximize revenue and maintain control of their video advertising across mobile, tablet and TV apps."
With Beachfront.iO, advertisers can have full control and access to real-time performance analytics for their video ads and publishers can optimize ads with on-the-fly accuracy for their mobile advertising campaigns.
Built on Google's new Go programming language, Beachfront.iO is able to optimize at sub-millisecond response times and deliver the appropriate video ad with advanced targeting precision.
Beachfront.iO's unique video ad mediation platform puts developers in control of their video advertising -- developers can pull video advertising from many of their own ad sources, as well as through the Beachfront Marketplace. With ultra-fast video ad serving, access to real time data, and lightweight SDK integration, Beachfront.iO helps developers achieve premium eCPMs, fast fill and low latency rates as well as a real-time view of their advertising performance across devices.
Beachfront iO Key Benefits:
- Maximize Speed – Ultra-fast serving of video ads, all done in real-time and dynamically.
- Multiple Video Formats – Rich media, video, interstitials, and pre-roll support. Optimize delivery for improved CTRs.
- Advanced Targeting - Target ads by platform all the way down to zip code.
- Multiplatform Support - Control and deliver ads across iOS, Android, Kindle, mobile web and connected TV devices including LG, Samsung, Google and Roku.
- World-Class Ad-Serving with Lightweight SDK - Develop, test and deploy. Control mobile video advertising inventory in a single dashboard. Optimize revenue with access to hundreds of ad sources or leverage your own video ad inventory.
About Beachfront Media
Beachfront Media is a leading video technology company enabling distribution and monetization of video across all screens - mobile, tablet, desktop and TV. Through innovative Builder and Beachfront.iO platforms, Beachfront Media is now powering more than 500 million video streams a month. For more information, go to http://www.beachfrontmedia.com or follow Beachfront on twitter: @beachfrontmedia.
SOURCE Beachfront Media