SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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BubbleBum Announces Its Launch Into Wal-Mart

When safety Matters...Inflatable Car Booster Seat Now Available Nationwide

NEW YORK, Jan. 27, 2014 /PRNewswire/ -- BubbleBum is pleased to announce the launch of their Inflatable Car Booster Seat into 2,007 Wal-Mart retail stores nationwide. Founded by mother of two, Grainne Kelly, BubbleBum is an emerging children's brand on a mission to develop innovative travel solutions with safety, comfort and convenience in mind. Kelly realized she could revolutionize the conventional booster design to be completely portable and make the seat look and feel fun for children to use. With lively colors and a cheeky name, BubbleBum is the perfect solution for a safe way to travel, ensuring parents to not have to compromise on safety for convenience.

"We are more than delighted to be launching at such a notable retailer who has made it their corporate goal to support women-owned businesses," says BubbleBum Founder, Grainne Kelly. "We hope to make BubbleBum easily available to anyone who often travels with children and wants to ensure their safety. We are excited that Wal-Mart is part of our journey in launching into the States."

Recent winner of the 2013 SheKnows Parenting Awards, 2013 Family Review Center Best of the Year Award and IIHS Best Bet Booster, the BubbleBum Inflatable Car Booster Seat is the clear choice for booster seat needs as it is cost effective, portable, lightweight and above all, safe.  Weighing in at just one pound, this compact seat can conveniently fit anywhere from glove compartments to backpacks or mom's purse. Created with safety as a priority, BubbleBum's positioning clips safely ensure the vehicle seat belt is placed low across the child's lap away from the abdomen and soft tissue. Made specifically for children ages 4-11, this brilliantly designed booster seat easily deflates and folds into a portable carry bag so that parents and kids can take it with them on the go.

The BubbleBum Inflatable Car Booster Seat will retail for $29.88 at all participating Wal-Mart stores and WalMart.com. In addition to being available at Wal-Mart, the product can also be purchased on www.bubblebum.us for $29.99.

Learn more about BubbleBum at www.bubblebum.us   

About BubbleBum 
BubbleBum was founded by Safe Kids USA Certified CPST Grainne Kelly, a mother of two from Northern Ireland who was frustrated by the rigid design of conventional booster seats and subsequent travel restrictions. Similar to most mothers across the world with children aged four to eleven, Grainne considers safety a top priority when it comes to her family and families everywhere, and believes that EVERY child deserves to be protected on EVERY journey. BubbleBum's innovation has already been recognized globally as a winner at the Mother & Baby Travel Item Awards in the UK, the Practical Parenting Magazine Awards the Ulster Bank Business Achiever Awards in 2010‐2011, the Insurance Institute for Highway Safety Best Bet Booster 2011, 2013 SheKnows Parenting Award and 2013 Family Review Center Best of the Year Award.

SOURCE BubbleBum

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