SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Armitron is an Official Sponsor of ESPN's Tenth Annual Super Bowl Party

LONG ISLAND CITY, N.Y., Jan. 27, 2014 /PRNewswire-iReach/ -- Armitron, the official watch of The New York Yankees is proud to be an official Sponsor of ESPN's Tenth Annual Super Bowl Party, called "ESPN the Party", on January 31st in NYC.

(Photo: http://photos.prnewswire.com/prnh/20140127/MN52354)

ESPN, in partnership with Armitron and other party sponsors are hosting this tenth annual Super Bowl party, rebranded ESPN THE PARTY, in conjunction with the release of ESPN The Magazine's Music Issue. The event will celebrate the love affair between sports and music. ESPN THE PARTY will feature special performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar along with music by Multiple Grammy Award Winner Jermaine Dupri.

Guests can follow the action all night on ESPN's Microsite, @ESPNMag, and use the hashtag#ESPNTHEPARTY to chat with other fans as well as athletes, celebs, brands, and other VIPs. Guests and fans can also follow @ArmitronWatches for an inside look at what is sure to be a memorable event and use the hashtag #MAKETIME to keep track of all the action.

"We are honored to join ESPN in conjunction with #ESPNTHEPARTY in its celebration of the biggest weekend in sports. This union, that has been developed over years of mutual success, expresses the foundation of our brand to be on the leading edge of sports timekeeping," said SVP of Marketing, Jerry Dikowitz.

ESPN will take over Lower Manhattan's Pier 36/Basketball City–just a few miles from MetLife Stadium, host of Super Bowl 48.  Guests will mingle with athletes, celebrities, and ESPN talent in our hometown of NYC for a uniquely ESPN experience. "New York State of Mind" themed décor will include a 40ft red carpet; bright lights, skyscrapers, and a starry skyline, welcoming our guests to our home and making it feel as though they have stepped onto ESPN's pages and screens.

"We are excited to partner with Armitron Watches for this year's event and for years to come. During the biggest weekend in sports, this union is a natural collaboration bringing lifestyle and fashion to the world of sports and music," said ESPN.

About Armitron

Armitron has been creating a distinctive line of the best-priced quality men's and women's watches for more than 50 years. We have come to know how precious time is. Making time for family, time for friends and time for carving your own path in life is an immeasurable gift that Armitron recognizes with our boundless collection of precision timepieces for discerning men and women of all lifestyles.

The Armitron brand has developed its reputation based on the enduring quality and up-to-the-minute styling of its watches. Each timepiece offers exceptional value with the finest details and remarkable features such as genuine diamonds, Swarovski crystals, chronograph movements, solid stainless steel and exotic leathers. Whether it's an everyday timepiece for a loved one or a special occasion accessory for yourself, Armitron has just the right watch to give the gift of time.

Media Contact: Nicole Kelly, E.Gluck Corporation, 718-784-0700, [email protected]

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SOURCE Armitron

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