|By Business Wire||
|January 27, 2014 09:48 AM EST||
Time Warner Cable announced today that it has extended its partnership agreement with New York Giants player, Victor Cruz, through 2017. In addition to continuing his role as spokesperson for the company’s Enjoy Sports Better initiative, Cruz will also appear in national advertising campaigns, on weekly segments on Time Warner Cable News NY1 Noticias during the NFL regular season, and he will actively engage with fans via the cable company’s social platforms, along with other activities designed exclusively for Time Warner Cable customers.
“Victor Cruz has proven to be the perfect partner in helping us deliver our Enjoy Sports Better efforts and getting our customers excited about the services and special offers we create for passionate sports fans,” said Jeffrey A. Hirsch, Time Warner Cable’s Executive Vice President and Chief Marketing/Sales Officer. “We’re thrilled to extend our partnership.”
As part of the partnership, Victor Cruz will also continue to support Time Warner Cable’s commitment to science, technology, engineering and math (STEM) through its Connect a Million Minds (CAMM) initiative- a program the pro-football player has been actively involved in to promote the STEM in Sports.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.