SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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The Russian Soy Products Market: What Consumers Eat and Why?

LONDON, Jan. 27, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Russian Soy Products Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Soy Products market in Russia from Canadian's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soy Products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As Russia undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modelling for the following specific categories: Soy Desserts, Soy Drinks, and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumption frequency analysis reveals that 12.5% of Early Young Adults are consumers of Soy Drinks, the highest consumption level of any age group in Russia. However, most of this consumption is of a Light frequency, indicating that this age group should be targeted with marketing messages encouraging them to increase how often they drink Soy Drinks.

In the Russian Soy Products market, Soy Milk has a 39% share of the market by value, Soy Desserts have a 32% share, and Soy Drinks have a 29% share.

Consumption frequency analysis reveals that the Better Off wealth group has a 45% share of the Soy Products market in Russia by value. Almost two-thirds of the market by value is accounted for by the Affluent and Moderate Income wealth groups, suggesting strong potential for premium products.

Key Highlights

Women account for a larger share of the Soy Products market than men, with a 60% value share. This is a result of the population split, with women accounting for 54% of the population, and the fact a slightly higher percentage of women consume Soy Products.

Trends have an extremely low impact on the Soy Products market in Russia, with few consumers saying they are affected by particular trends, and even fewer acting on them. This indicates that the Soy Products market in Russia is highly functional and based almost entirely on those who are lactose intolerant.

While private labels account for less than 20% of the volume of Soy Milk and Soy Drinks distributed in Russia, they account for 75% of the volume of Soy Desserts distributed. With the Soy Products market barely affected by trends, price is a key factor in consumers' decision making process, and as such private labels should provide a strong threat to brands.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soy Products Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Education Achieved Groups
3.1.4 Wealth Groups
3.1.5 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
3.3 Behavioral Trends and Market Value
3.3.1 Soy Desserts
3.3.2 Soy Drinks
3.3.3 Soy Milk
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Soy Desserts
4.1.2 Soy Drinks
4.1.3 Soy Milk
4.2 Consumer Profiles by Product Category
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soy Products Brand Choice and Private Label Consumer Penetration
5.2.1 Soy Desserts
5.2.2 Soy Drinks
5.2.3 Soy Milk
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soy Products
6.1.2 Soy Desserts
6.1.3 Soy Drinks
6.1.4 Soy Milk
7 Consumption Impact: Market Valuation
7.1 Soy Products Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soy Products Value Analysis by Category
7.2.1 Marlet value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soy Products Volume Impact of Consumer Behavior Trends
7.3.1 Share by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Soy Products Market
Table 2: Foreign Exchange Rate - RUB vs. USD
Table 3: Russian Federation Soy Products Value Share (%), by Age Groups, 2012
Table 4: Russian Federation Soy Products Value Share (%), by Gender, 2012
Table 5: Russian Federation Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Table 6: Russian Federation Soy Products Value Share (%) by Wealth Groups, 2012
Table 7: Russian Federation Soy Products Value Share (%) by Busy Lives Groups, 2012
Table 8: Russian Federation Soy Desserts Consumer Group Share (% market value), 2012
Table 9: Russian Federation Soy Drinks Consumer Group Share (% market value), 2012
Table 10: Russian Federation Soy Milk Consumer Group Share (% market value), 2012
Table 11: Russian Federation Total Soy Desserts Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 12: Russian Federation Total Soy Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: Russian Federation Total Soy Milk Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 15: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 16: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: Russian Federation Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: Russian Federation Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: Russian Federation Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
Table 21: Russian Federation Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 22: Russian Federation Soy Milk Consumer Profiles (% consumers by sub-group), 2012
Table 23: Russian Federation Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 24: Russian Federation Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 25: Russian Federation Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 26: Russian Federation Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: Russian Federation, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 28: Russian Federation, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: Russian Federation, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: Russian Federation, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: Russian Federation Soy Products Market Value (Russian Ruble), by Category, 2012
Table 32: Russian Federation Soy Products Market Value (US$), by Category, 2012
Table 33: Russian Federation Soy Products Market Volume (Kg), by Category, 2012
Table 34: Russian Federation Soy Products Market Share (US$), by Category, 2012
Table 35: Russian Federation Soy Products Expenditure Per Capita (Russian Ruble), by Category, 2012
Table 36: Russian Federation Soy Products Expenditure Per Capita (US$), by Category, 2012
Table 37: Russian Federation Soy Products Expenditure Per Household (Russian Ruble), by Category
Table 38: Russian Federation Soy Products Expenditure Per Household (US$), by Category
Table 39: Russian Federation Soy Products Market Volume Share (Kg m), by Category, 2012
Table 40: Russian Federation Soy Products Consumption Per Capita (Kg/ Population), by Category, 2012
Table 41: Russian Federation Soy Products Consumption Per Household (Kg/ Households), by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Russian Federation Soy Products Value Share (%), by Age Groups, 2012
Figure 3: Russian Federation Soy Products Value Share (%), by Gender, 2012
Figure 4: Russian Federation Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Figure 5: Russian Federation Soy Products Value Share (%) by Wealth Groups, 2012
Figure 6: Russian Federation Soy Products Value Share (%) by Busy Lives Groups, 2012
Figure 7: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 8: Russian Federation Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 9: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 10: Russian Federation Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 11: Russian Federation Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 12: Russian Federation Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 13: Russian Federation Soy Products Market Share (US$), by Category, 2012
Figure 14: Russian Federation Soy Products Expenditure Per Capita (US$), by Category, 2012
Figure 15: Russian Federation Soy Products Expenditure Per Household (US$), by Category

Read the full report:
The Russian Soy Products Market: What Consumers Eat and Why?
http://www.reportbuyer.com/energy_utilities/alternative_renewable/russian_soy_products_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Renewable_energy

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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