SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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StreamSend: 5 Steps to Go Local with Email Marketing

StreamSend, the email marketing service provider and creator of StreamSend Share 2.0 and Franchise Market Automation, shows businesses how to reach customers with email marketing on a local, connected basis whether the campaign is local, regional or national.

“Connecting with customers locally makes all the difference for many small businesses, agencies or franchises sending email marketing campaigns,” said Dan Forootan, president of StreamSend Email Marketing. “Instead of local sales managers trying to squeeze in email marketing or centralized marketing trying to plug into individual franchise accounts, businesses can now deliver personalized campaigns for individual franchise locations more easily and effectively than ever before. Here are some techniques and tools to make that happen.”

1. Get Personal
Agencies and franchise marketers can now have the capability to create personalized, location-specific messages for their clients. Central marketing can assume responsibility for campaigns so that franchise locations or direct sales reps can do what they do best. The central marketer pushes the message; locations and direct sales reps “feed the fishbowl” so that campaigns reach local subscribers with all the right local details.

2. Get on Track
Central marketing or the agency can track responses to the localized campaigns, built with correct “from” address, store photo, contact information, and consolidated or location-based stats. This centralized tracking and reports then permit an increasingly greater degree of accuracy and relevancy to build stronger local connections. Marketers can view campaign reporting results aggregated by all locations or by individual locations to see how campaigns are doing, and results can be shared with the local franchise to demonstrate campaign value, gain involvement and guide action.

3. Build Trust – and Deliver on it
Because email marketing campaigns can now be handled locally by central marketing while local franchises focus on doing business, there can be a more comprehensive, targeted approach to customer responses and questions, and building trust that has a local payoff.

4. Reach Them on the Go
Over half of all email is now opened on mobile devices. And using mobile to reach customers locally can be a very powerful motivator, particularly because mobile is an easy place to watch a short, twenty second pitch. A compelling graphic with an attention-grabbing call to action can also help reach them on the go.

5. Build Lists and Nurture Leads
Instead of individual locations struggling to keep track of it all, capturing information and nurturing leads as they come in, central marketing or the agency gains both control and a precise view of customer response, enhancing future campaign success while optimizing and growing the all-important local lists.

StreamSend’s Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this promise is StreamSend’s longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend’s Franchise Market Automation, visit www.StreamSend.com/FranchisePR.

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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