|By PR Newswire||
|January 27, 2014 03:18 PM EST||
Award Winning Exhibitor Creates 18th Century French Elegance with a Modern Twist
BURLINGTON, ON, Jan. 27, 2014 /CNW/ - From January 23 to 26, IKEA once again treated the design community and industry insiders with the elegance of its 980 square foot booth at the 2014 Interior Design Show. Inspired by the 18th century French era, the architecture of the booth was classically influenced with wall paneling and antiques while also incorporating many modern elements. The design was judged by Ryan Martin of Croma Design Inc. who awarded the home furnishings giant once again with a Gold Booth Award.
"Each year we look to push the boundaries and inspire show-goers with what can be done with our products," says Madeleine Lowenborg-Frick, Public Relations Manager, IKEA Canada. "After last year's award winning Scandinavian modern design, we wanted to swing the creative execution 180 degrees stylistically. Putting IKEA products into this context creates a fascinating tension and proves once again that high design is achievable on a reasonable budget."
"IKEA's high-style booth made judging easy, with an exhibit beautifully balanced between drama and sophistication," says judge Ryan Martin, Principal Designer, Croma Design Inc. "Exploration of product was encouraged and play of design was inspired, all in one informative package."
The IKEA booth was divided into three spaces: le foyer, la cuisine and la toilette. The kitchen was fit for a French castle, outfitted in the newest door style, LIDINGÖ gray, an open fire place and stunning Venetian crystal chandeliers. The dressing room was enough to inspire awe in any woman's heart, with a GODMORGON high gloss white vanity, and a full wall of PAX wardrobes, all set against a gilded backdrop.
About IKEA Canada
IKEA is a leading home furnishings retailer with 342 stores in 42 countries worldwide, which are visited by 776 million people every year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 1.1 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.
About The Interior Design Show
The Interior Design Show (IDS) is Canada's largest contemporary design event. Since its inception in 1998, over 500,000 design professionals, consumers and media have attended. Inspirational exhibits feature both emerging and established designers and highlight international interior design, architecture and industrial design trends. www.interiordesignshow.com. This year's show runs from January 23-26, 2014 at the Metro Convention Centre, Front Street, Toronto.
SOURCE IKEA Canada
Image with caption: "The stunning bathroom featured the GODMORGON high gloss white vanity set against a gilded backdrop. (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5445_PHOTO_EN_35912.jpg
Image with caption: "The dressing room featured wall to wall PAX wardrobes and an antique French daybed upholstered in a fun and punchy IKEA fabric. (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5445_PHOTO_EN_35913.jpg
Image with caption: "The elegant kitchen was outfitted with the newest IKEA cabinetry, LIDINGÖ gray. (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20140127_C5445_PHOTO_EN_35914.jpg