SYS-CON MEDIA Authors: Gilad Parann-Nissany, Kevin Benedict, Unitiv Blog, Mark R. Hinkle, Glenn Rossman

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GMI Asks: Do You Support Legalizing Medical Marijuana for Recreational Use?

A short survey conducted by GMI, a Lightspeed Research Company, asked our research panel members in the US if they support legalizing marijuana for recreational use. Strong support at 33% was almost double the 17% of respondents that strongly opposed. Overall, strong support and those that somewhat support legalization of marijuana for recreational use were in the majority at 54% with an additional 20% that were neutral.

On January 1st the nation’s first recreational marijuana shops opened in Colorado. Currently, only Colorado and Washington sanction the purchase of marijuana for recreational use. Some industry observers believe that it is only a matter of time before more states follow. This reality prompted GMI to ask the consumers ages 18 and above, who have installed their newly introduced GMI mobile app to their smart phone, to give their thoughts on the subject. Not surprisingly, 40% of male consumers polled were in favor of the initiative, while female panelists responded with slightly less enthusiasm at 29%. The remaining levels of support are consistent among females and males, with strong opposition showing the greatest difference at 18% and 14% respectively.

“We are committed to providing unique value to our clients through innovation, technology enabled solutions and stellar service which allow us to deliver high quality data and actionable consumer insights,” said David Shanker, CEO, Americas for Lightspeed Research. “These mini polls reflect our commitment to our clients and enable us to engage consumers who have opted into our mobile panel to communicate what they are thinking.”

About GMI
GMI empowers insights. From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process. With millions of deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner. Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, GMI delivers the industry’s most complete and highest-quality online research. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research. For more information, visit www.gmi-mr.com and www.gmi-mrblog.com.

Notes to editors
The survey was run in January, 2014 on GMI’s mobile panel. There were 1,213 respondents all over the age of 18.

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