|By Business Wire||
|January 28, 2014 04:55 AM EST||
Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE), announced plans today to follow the lead of market leaders by generating new revenue streams with redeemable in-app rewards.
While many successful brands are finding new ways to use downloadable apps to increase revenues and new customers, Pizza Hut has emerged as a leader in the field. The chain announced this week that it sold $1 million worth of pizza through its Xbox 360 app in less than four months after it was first launched in April 2013. Eleven percent of those who used the app had never ordered from Pizza Hut before.
To encourage in-app sales, Xbox 360 users can earn up to 1,000 redeemable Gamerscore points through achievements unlocked in the Pizza Hut app by ordering using the takeout option, requesting extra dipping sauces and many more actions—effectively gamifying the pizza-ordering experience.
OBJE is working on a similar model for upcoming gaming app releases, making points and achievements unlocked in games redeemable for real-world coupons, products, special offers and more that are supplied by corporate partners ready to purchase the leads.
“By partnering with businesses that want to market their offerings to the rapidly growing number of mobile gamers, we can help connect gamers with hot deals on the products they use anyway and drive new customers to worthy providers,” said OBJE CEO Paul Watson.
OBJE is constantly developing new products and partnerships with up-and-coming, independent game developers in order to compete with more established names including companies such as Glu Mobile Inc. (NASDAQ: GLUU), DeNA Co., Ltd. (OTCBB: DNACF) and The9 Limited (NASDAQ: NCTY).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of mobile applications for smartphones and tablet computers. OBJE is building a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.
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Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.
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