|By Marketwired .||
|January 28, 2014 07:07 AM EST||
SCOTTSDALE, AZ -- (Marketwired) -- 01/28/14 -- nGage Labs, Inc., the most innovative provider of personalized mobile customer engagement solutions, today announced that Doug Williams, a retail marketing executive with in-depth experience in the digital engagement space, has joined the company as vice president of digital customer experience.
Mr. Williams has over 15 years of experience creating significant digital marketing contributions for multichannel retailers including Charming Shoppes, Sierra Trading Post, and Oriental Trading Company. As a marketing executive, Mr. Williams has successfully built results-oriented, customer-centric marketing campaigns by melding external and company solutions to implement strategic digital and offline solutions.
"Mobile has emerged as the consumer's choice of intimate and immediate dialog and has clearly overtaken email as the enabling centerpiece of the digital convergence. It is the gateway of all digital mediums for intimate access to the customer and every brand with any hope of capturing and retaining intimate engagement with their best customers are racing to figure out how to use personalized mobile engagement to capture the attention of their best customers." said Rod Ford, nGage Labs CEO. "nGage Labs was seeking an experienced digital marketer to lead our broader digital engagement strategy, helping us integrate the digital experience continuum of personalization, engagement, and redemption across all digital forms. Doug's extensive background as a digital marketer brings a deep level of marketer insight and he is perfectly experienced to work with our client base to help them to leverage analytically-powered personalized mobile customer engagement to drive basket increases and more frequency of interactions."
Mr. Williams most recently was the Director of Ecommerce Marketing at Oriental Trading Company where he was responsible for growing revenue through targeted online marketing programs leveraging mechanisms and technologies including paid search, affiliates, email marketing, behavioral targeting, mobile and digital analytics.
"In the past two years I've seen a tremendous growth in mobile adoption by customers of all ages in several retail verticals. The retail industry is undergoing a dramatic shift that is being propelled by the sharp increase of smartphone owners and mobile Internet access," said Williams. "I'm excited to join nGage Labs as their approach to the digital future is based on creating and offering solutions that improve customer engagement in a completely measurable manner. Throughout my career I have worked to drive successful marketing initiatives at individual retailers always with an eye on the ROI. nGage Labs provides the opportunity to do this on a broad scale."
Mr. Williams is a graduate of Oregon State University and holds a Ph.D. from Pacific Western University and an MBA from the American University of Beirut.
About: nGage Labs, Inc.
nGage Labs is the most innovative provider of industry-tailored mobile engagement solutions that recognize, personalize, and engage customers directly via mobile devices and interactive media. Using a proprietary mobile-enabled cloud platform, in-location technologies, and dynamic real-time purchase propensity analytics, businesses can finally deliver a uniquely personalized and enriched customer experience. For more information, visit www.nGageLabs.com.