Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Pat Romanski, AppDynamics Blog, Roger Strukhoff

News Feed Item

nGage Labs Announces Addition of Leading Retail Digital Marketer

Doug Williams Chosen to Lead Digital Customer Experience Team

SCOTTSDALE, AZ -- (Marketwired) -- 01/28/14 -- nGage Labs™, Inc., the most innovative provider of personalized mobile customer engagement solutions, today announced that Doug Williams, a retail marketing executive with in-depth experience in the digital engagement space, has joined the company as vice president of digital customer experience.

Mr. Williams has over 15 years of experience creating significant digital marketing contributions for multichannel retailers including Charming Shoppes, Sierra Trading Post, and Oriental Trading Company. As a marketing executive, Mr. Williams has successfully built results-oriented, customer-centric marketing campaigns by melding external and company solutions to implement strategic digital and offline solutions.

"Mobile has emerged as the consumer's choice of intimate and immediate dialog and has clearly overtaken email as the enabling centerpiece of the digital convergence. It is the gateway of all digital mediums for intimate access to the customer and every brand with any hope of capturing and retaining intimate engagement with their best customers are racing to figure out how to use personalized mobile engagement to capture the attention of their best customers." said Rod Ford, nGage Labs CEO. "nGage Labs was seeking an experienced digital marketer to lead our broader digital engagement strategy, helping us integrate the digital experience continuum of personalization, engagement, and redemption across all digital forms. Doug's extensive background as a digital marketer brings a deep level of marketer insight and he is perfectly experienced to work with our client base to help them to leverage analytically-powered personalized mobile customer engagement to drive basket increases and more frequency of interactions."

Mr. Williams most recently was the Director of Ecommerce Marketing at Oriental Trading Company where he was responsible for growing revenue through targeted online marketing programs leveraging mechanisms and technologies including paid search, affiliates, email marketing, behavioral targeting, mobile and digital analytics.

"In the past two years I've seen a tremendous growth in mobile adoption by customers of all ages in several retail verticals. The retail industry is undergoing a dramatic shift that is being propelled by the sharp increase of smartphone owners and mobile Internet access," said Williams. "I'm excited to join nGage Labs as their approach to the digital future is based on creating and offering solutions that improve customer engagement in a completely measurable manner. Throughout my career I have worked to drive successful marketing initiatives at individual retailers always with an eye on the ROI. nGage Labs provides the opportunity to do this on a broad scale."

Mr. Williams is a graduate of Oregon State University and holds a Ph.D. from Pacific Western University and an MBA from the American University of Beirut.

About: nGage Labs, Inc.

nGage Labs is the most innovative provider of industry-tailored mobile engagement solutions that recognize, personalize, and engage customers directly via mobile devices and interactive media. Using a proprietary mobile-enabled cloud platform, in-location technologies, and dynamic real-time purchase propensity analytics, businesses can finally deliver a uniquely personalized and enriched customer experience. For more information, visit www.nGageLabs.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact Information:
nGage Labs, Inc.
Larry Negrich
VP, Marketing
480.264.7779
Email Contact
www.nGageLabs.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Move from reactive to proactive cloud management in a heterogeneous cloud infrastructure. In his session at 16th Cloud Expo, Manoj Khabe, Innovative Solution-Focused Transformation Leader at Vicom Computer Services, Inc., will show how to replace a help desk-centric approach with an ITIL-based service model and service-centric CMDB that’s tightly integrated with an event and incident management platform. Learn how to expand the scope of operations management to service management. He will al...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner is Product Manager of the Omega DevCloud with KORE Telematics Inc., will discuss the evolving requirements for developers as IoT matures and co...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, will discuss IoE and the enormous opportunities it provides to public and private firms alike. She will shar...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers ...
Software Development Solution category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. "We are honored to be recognized as a leader in the software development industry by the Stevie Awards judges," said Steve Brodie, CEO of Electric Cloud. "We introduced ElectricFlow and our Deploy app...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at DevOps Summit, Alex Gorbachev, President of Intelligent Systems Services Inc., will share foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN st...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...